Since movies can wait 10 or 20 years to produce a sequel, I thought that it wouldn’t be so out of sorts writing a sequel to a post from 2002. Back then, Google was the rising star, there was a lot more competition in search and GoTo dominated the PPC market. Only a few things have changed since then.
Six years ago I wrote a post about what I wanted from Christmas from the search engines. I thought it would be a good time to revisit what I asked for back then, whether it happened or not, whether I really wanted it (20/20 hind site) and perhaps ask for a few new things.
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