http://www.polepositionmarketing.com/emp/its-the-roi-stupid/ Search Marketing Information to Render Your Competition Powerless! Tue, 24 Jan 2012 19:24:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.polepositionmarketing.com/emp/its-the-roi-stupid/comment-page-1/#comment-2825 Igor M. (BizMord Marketing Blog) Wed, 05 Jul 2006 16:34:17 +0000 http://www.polepositionmarketing.com/emp/?p=800#comment-2825 Stoney, it's funny how many business owners don't get it. I see those that still say ... I only care about how much I have to pay to get a customer. OK, good, this metric is important, but would you refuse to spend $80 per customer and get 8000 customers (customer lifetime value = $500) when compared to spending $60 per customer and getting 2000 customers? Bottom line comes to mind. Stoney, it’s funny how many business owners don’t get it. I see those that still say … I only care about how much I have to pay to get a customer. OK, good, this metric is important, but would you refuse to spend $80 per customer and get 8000 customers (customer lifetime value = $500) when compared to spending $60 per customer and getting 2000 customers? Bottom line comes to mind.

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