Keyword Organization
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Now that you have finalized your list of keywords, you need to start organizing them into themes. It’s best to start using a broader theme first and then narrowing that down further into sub-themes.
Grouping keywords into tightly focused themes allows you to ensure each page has a very specific focus, allowing visitors to immediately see they found the right information to satisfy their search query. It also enables you to target more than just one or two keywords per page without diluting that page’s overall effectiveness or focus.
Your home page theme should be constructed a bit differently from the internal page themes, especially with sites that have multiple primary themes to target. In these cases, the home page should target each of the main site themes (keeping the number of keywords within reason and only to what is most important.) Each of these keyword themes should then be targeted individually with their respective keyword counterparts throughout the site.
This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance
Sub-Topic: Research Your Targeted Keywords.
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