This is part 3 of a 12 part series on keyword research. This series will guide you through four distinct phase of the keyword research process, providing you step by step guidelines to help you gather, sort and organize your keywords into an effective marketing campaign.
How to Find Core Terms
In Part II of this series we defined what a core term is. Today I’ll show you the research steps involved in finding good, strong core terms that will be the basis for the rest of our research, and provide us some actionable intelligence that will be used throughout the keyword research process.
It’s very important that during this core term discovery phase that you don’t give up too early. There is never a point where you have too many core terms or “enough” to work with. To stop researching before you have uncovered just about every possible core term can leave you handicapped in not only the rest of your research, but also in the success of your optimization efforts.
I should also point out that keyword research isn’t a one-time process. No matter how hard you try to be as thorough as possible, you simply won’t uncover everything right now. That’s OK. As time goes on and new core terms come to mind, or search patterns change, continue to add these new core term ideas to your lists to be researched and optimized in the proper time.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
Follow Stoney:
