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Keyword Research Q & A

Hi Stoney,

I would greatly appreciate it if you offer me some feedback regarding my keyword selection. I currently run an online bridal jewelry and accessories store and would like your opinion on the keywords I am selecting for the website.

What do you think about the list of keywords below?
1. Bridal jewelry
2. Cheap bridal jewelry
3. Discount bridal jewelry
4. Bridal jewelry sets
5. Cheap bridal jewelry sets
6. Discount bridal jewelry sets
7. Wedding jewelry
8. Cheap wedding jewelry
9. Discount wedding jewelry
10. Wedding jewelry sets
11. Cheap wedding jewelry sets
12. Discount wedding jewelry sets
13. Bridal tiaras
14. Cheap bridal tiaras
15. Discount bridal tiaras
16. Cheap tiaras
17. Wedding tiaras
18. Discount wedding tiaras
19. Cheap wedding tiaras
20. Discount tiaras

Is this a good list to focus on or would you suggest I do something different.
Thank you in advance and I look forward to your feedback.

Best Regards,

Lisa

Hi Lisa,

There is certainly nothing wrong with the keywords you have here. I’m sure if you dig you can find hundreds more that would be worth pursuing as well (the whole “long tail” thing). When we do keyword research a big part of it comes down to how they are organized and then optimizing each group to the best page. There are a number of ways these keywords can be organized into groups:

Bridal jewelry (primary)
Cheap bridal jewelry
Discount bridal jewelry

Bridal jewelry sets (primary)
Cheap bridal jewelry sets
Discount bridal jewelry sets

Wedding jewelry (primary)
Cheap wedding jewelry
Discount wedding jewelry

Wedding jewelry sets (primary)
Cheap wedding jewelry sets
Discount wedding jewelry sets

Bridal tiaras (primary)
Cheap bridal tiaras
Discount bridal tiaras

Wedding tiaras (primary)
Discount wedding tiaras
Cheap wedding tiaras

Cheap tiaras (primary)
Discount tiaras

Or

(primary is “jewelry”)
Bridal jewelry
Cheap bridal jewelry
Discount bridal jewelry
Wedding jewelry
Cheap wedding jewelry
Discount wedding jewelry

(primary is “jewelry sets”)
Bridal jewelry sets
Cheap bridal jewelry sets
Discount bridal jewelry sets
Wedding jewelry sets
Cheap wedding jewelry sets
Discount wedding jewelry sets

(primary is “tiaras”)
Bridal tiaras
Cheap bridal tiaras
Discount bridal tiaras
Cheap tiaras
Wedding tiaras
Discount wedding tiaras
Cheap wedding tiaras
Discount tiaras

Or

Bridal jewelry (primary)
Cheap bridal jewelry
Discount bridal jewelry
Bridal jewelry sets
Cheap bridal jewelry sets
Discount bridal jewelry sets

Wedding jewelry (primary)
Cheap wedding jewelry
Discount wedding jewelry
Wedding jewelry sets
Cheap wedding jewelry sets
Discount wedding jewelry sets

(primary is “tiaras”)
Bridal tiaras
Cheap bridal tiaras
Discount bridal tiaras
Cheap tiaras
Wedding tiaras
Discount wedding tiaras
Cheap wedding tiaras
Discount tiaras

There are a number of other options as well, you just need to look at your site and figure out which breakdown would be best for you. Also, since these are probably pretty competitive keywords, you might consider using WordTracker or Keyword Discovery to uncover additional phrases that people might be searching. The more keywords you have the more you can find natural patterns in searching which can help you organize better. For example, you might uncover a handful of phrases that use “cheap bridal sets” which can allow you to create a category for that as its own primary phrase. You might be surprised by how many primary phrases can be found when you do enough research.

Once you have your list organized, then its just a matter of setting the priority for getting these optimized into the site. If you find enough keywords you can take many months to optimize them into your site, one page at a time.

[If you got your own questions that you're willing to allow me to share on this blog, feel free to email me at stoney @ polepositionmarketing.com]


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Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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