Keyword Research: Understanding Your Audience
Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!
As you whittle down your raw data keyword list it is important to get into the mind of your audience as much as possible. As you do this, youâll often find that many keywords or phrases have multiple meanings. Phrases that you might use within your industry may not be the phrases the layman uses. In your research you must determine the particular meaning of a phrase as itâs used by the common searcher.
Letâs consider some generic phrases and then see how those phrases might be better targeted:
Clothes
- Baby clothes
- Summer clothes
- Winter clothes
- Outdoor clothes
- Sports clothes
- Womenâs clothes
- Menâs clothes
- Girls pink shorts
- Menâs business suit
Car
- New car
- Used car
- Cincinnati Ford
- Mazda SUV
- Used 2003 Yukon Reno
Electronics
- Mp3 Player
- Ipod
- DirecTv DVR TiVo
- Multi-disc region 2 DVD Player
- 60â Sony Plasma TV
Batteries
- Duracell batteries
- Cell phone battery
- Rechargeable AAA batteries
- 2004 Suzuki DRZ 400 motorcycle battery
This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance
Sub-Topic: Research Your Targeted Keywords.
Like this post? Subscribe to the RSS feed and get lots more!
Leave a comment or trackback from your own site.
Tags: Search & Marketing
Posted in Search & Marketing
