Jan 3 2006

Keyword Selection Tips: Target Multi-Word Phrases

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When looking at search volumes for particular keyword queries, the raw numbers will show that single word terms often get more queries than multiple word phrases. Studies have shown, however, that more people search using two- and three-word search queries in greater numbers than single words. Most searches for single-words end up being re-performed as multiple word queries as searchers find ways to target their searches more effectively.

These highly-targeted, multiple-word queries tend to produce more qualified traffic than the single-word queries. Because of this, it is in your best interest to target variations of these multiple work queries. Proper selection and targeting of these phrases will result not only in greater traffic volume to your site, but a higher conversion rate as well.

This post is part of a continuing series on the topic of:
Optimizing for Maximum Search Engine Performance

Sub-Topic: Research Your Targeted Keywords.