Keywords as Symbols, Briefly
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Targeted search phrases or Keywords are search queries that have been submitted to search engines by one or more people at various intervals and across varying time-lines. The individuals who submit a particular query represent a targeted audience. They are targeted by virtue of the fact that they have been identified as needing specific information. If a particular query possesses regularity and frequency across diverse submission points; that query represents a demand. The strength of this demand is measurable by comparing its query frequency with the query frequency of other queries. The greater the demand the greater the potential benefit of attempting to satisfy that demand by providing the desired information.
Ideally individual keywords are symbols which represent a coherent, sustained informational need
A Sustained Informational Need (demand) = A Search Engine Target Market.
Therefore in the world of search optimization, target markets are represented symbolically by keywords. Furthermore keywords are a symbolic medium through which the SEO interacts with a target market.
This is the conceptual genesis of SEO: To Satisfy an Informational Demand. Or more precisely; To Satisfy an Informational Demand BEFORE THE OTHER GUY.
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Tags: Keyword Research, Search & Marketing
Posted in Keyword Research, Search & Marketing
Thank you, thank you, thank you for talking about the target market. And what a fantastic way of wording it!
The only thing i would add is that it’s not just satisfying a demand before the other guy does – but to keep satisfying the demand and keeping the other guy at bay.
March 1st, 2007 at 10:55 amI agree this is an excellent explanation that is easily understood. I was finally actually able to explain to my father the idea behind what SEO is. BTW – great add on point by Nathania about maintaining ones efforts and staying one step ahead of the next guy.
March 1st, 2007 at 11:36 am