One of the things I like to tell my clients when I’m trying to get them involved in the SEO process is that they know their business better than I do. This is true. What do I know about flow meters, motorcycle batteries, baby diapers, ski jackets or cost segregation?
An argument can be made that as soon as I take on these clients I need to learn everything I can about their industry so I can market it properly. This is also true. But no matter what, I’ll never be an expert at cost segregation. Nor do I believe my clients want me to be. They want me to be an expert in SEO and that takes enough of my time as it is.
And this is why clients need to be involved. I can do the keyword research, weed out the junk, and help them organize them into strongly optimization groups. But I still need the client’s help telling me what’s good and what’s not. How am I to know that “net present value equation” is a good keyword while “net present value annuity” isn’t. The client, that’s how.
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