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	<title>Comments on: Lessons From The Apprentice (6.1 &#8211; Los Angeles)</title>
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		<title>By: Igor M. (BizMord Marketing Blog)</title>
		<link>http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-61-los-angeles/comment-page-1/#comment-13850</link>
		<dc:creator>Igor M. (BizMord Marketing Blog)</dc:creator>
		<pubDate>Tue, 09 Jan 2007 17:29:05 +0000</pubDate>
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		<description>Seth ... you&#039;re absolutely right. 

I am a fan of focusing on a specific group and &quot;milking it&quot;, but in this case they were milking a very little cow that did not bring the results they wanted. If you want to target gay or lesbian crowd, go to their clubs ... don&#039;t try to find them on the streets.

Having guys with signs was a dumb idea. At the end of the day, I want to see how many &quot;gay&quot; customers they got. I am guessing they&#039;ve lost a lot of straight guys to whom half naked guys with signs were not that appealing.</description>
		<content:encoded><![CDATA[<p>Seth &#8230; you&#8217;re absolutely right. </p>
<p>I am a fan of focusing on a specific group and &#8220;milking it&#8221;, but in this case they were milking a very little cow that did not bring the results they wanted. If you want to target gay or lesbian crowd, go to their clubs &#8230; don&#8217;t try to find them on the streets.</p>
<p>Having guys with signs was a dumb idea. At the end of the day, I want to see how many &#8220;gay&#8221; customers they got. I am guessing they&#8217;ve lost a lot of straight guys to whom half naked guys with signs were not that appealing.</p>
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		<title>By: Seth Tachick</title>
		<link>http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-61-los-angeles/comment-page-1/#comment-13847</link>
		<dc:creator>Seth Tachick</dc:creator>
		<pubDate>Tue, 09 Jan 2007 16:43:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.polepositionmarketing.com/emp/?p=1044#comment-13847</guid>
		<description>So did Heidi&#039;s team hire girls as well? It seems like a dumb idea just to hire the hot guys, as you&#039;re leaving out a huge market.</description>
		<content:encoded><![CDATA[<p>So did Heidi&#8217;s team hire girls as well? It seems like a dumb idea just to hire the hot guys, as you&#8217;re leaving out a huge market.</p>
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		<title>By: Igor M. (BizMord Marketing Blog)</title>
		<link>http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-61-los-angeles/comment-page-1/#comment-13842</link>
		<dc:creator>Igor M. (BizMord Marketing Blog)</dc:creator>
		<pubDate>Tue, 09 Jan 2007 14:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.polepositionmarketing.com/emp/?p=1044#comment-13842</guid>
		<description>&quot;I think I remember more about a lot of them after the first episode than past Apprentices. &quot;

Stoney, you had to ... you knew that you had to write this post. You had your pen and paper ready handy. :-)

I agree with you that the team lost mainly because of the poor leadership, advertising and no plan. Having said that, I will still say that I would fire both of them. Was it start of Martin to mention to Trump&#039;s daughter that he is &quot;tired&quot; ? I mean, c&#039;omon. ... then to Trump, &quot;I&#039;ll hug you if you let me go to the bathroom&quot;?

I like when people make bold moves and don&#039;t necessarily play to the &quot;standards&quot; of the society game. I also respect those people that don&#039;t suck up to the boss ... but sometimes people can say stupid things that will hurt them in the end. Martin was a good example.</description>
		<content:encoded><![CDATA[<p>&#8220;I think I remember more about a lot of them after the first episode than past Apprentices. &#8221;</p>
<p>Stoney, you had to &#8230; you knew that you had to write this post. You had your pen and paper ready handy. <img src='http://www.polepositionmarketing.com/emp/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>I agree with you that the team lost mainly because of the poor leadership, advertising and no plan. Having said that, I will still say that I would fire both of them. Was it start of Martin to mention to Trump&#8217;s daughter that he is &#8220;tired&#8221; ? I mean, c&#8217;omon. &#8230; then to Trump, &#8220;I&#8217;ll hug you if you let me go to the bathroom&#8221;?</p>
<p>I like when people make bold moves and don&#8217;t necessarily play to the &#8220;standards&#8221; of the society game. I also respect those people that don&#8217;t suck up to the boss &#8230; but sometimes people can say stupid things that will hurt them in the end. Martin was a good example.</p>
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		<title>By: Stoney deGeyter</title>
		<link>http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-61-los-angeles/comment-page-1/#comment-13841</link>
		<dc:creator>Stoney deGeyter</dc:creator>
		<pubDate>Tue, 09 Jan 2007 14:35:08 +0000</pubDate>
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		<description>Actually, I think I remember more about a lot of them after the first episode than past Apprentices. I don&#039;t think Martin should have been fired, but then I wasn&#039;t there. I guess I didn&#039;t see whether he put out or not. I really liked his calm demeanor when he was trying to turn the spotlit onto Frank before they got in the boardroom and I really thought that would work for him. Where Martin went wrong was to allow the focus on Frank to turn to price point. Pricing was not Franks weakness, leadership was. The fact that he took off to make fliers was, the fact that HE EVEN MADE THE DANG FLIERS was his weakness. But they were all talking about pricing!</description>
		<content:encoded><![CDATA[<p>Actually, I think I remember more about a lot of them after the first episode than past Apprentices. I don&#8217;t think Martin should have been fired, but then I wasn&#8217;t there. I guess I didn&#8217;t see whether he put out or not. I really liked his calm demeanor when he was trying to turn the spotlit onto Frank before they got in the boardroom and I really thought that would work for him. Where Martin went wrong was to allow the focus on Frank to turn to price point. Pricing was not Franks weakness, leadership was. The fact that he took off to make fliers was, the fact that HE EVEN MADE THE DANG FLIERS was his weakness. But they were all talking about pricing!</p>
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		<title>By: Igor M. (BizMord Marketing Blog)</title>
		<link>http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-61-los-angeles/comment-page-1/#comment-13840</link>
		<dc:creator>Igor M. (BizMord Marketing Blog)</dc:creator>
		<pubDate>Tue, 09 Jan 2007 14:12:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.polepositionmarketing.com/emp/?p=1044#comment-13840</guid>
		<description>Apprentice LA. Ok...

Stoney, I&#039;d fire both of them (Frank and Martin). Both made mistakes and showed weaknesses. A team leader going to make fliers? WHY??? Why can&#039;t you delegate this?

Also ... using fliers as a &quot;sign&quot; is not smart. Who can read them?

I&#039;ll tell you how the girls could have taken advantage of this. Change from your business work clothing into some tank tops, shorts, etc (if you don&#039;t want to hire help). Start washing cars.

What I&#039;d also do is create better signs and put people with these signs not only by the car wash but on few corners around the car wash. Advertise the address! Sign should say something like &quot;Hot Girl Car Wash day&quot; and then the address. I&#039;d say that 7 out of 10 drivers were probably men and even if they&#039;re married I don&#039;t think they&#039;d mind a &quot;hot girl&quot; washing their car.

Another idea would be to surely push the more expensive work (detailing). Give people an incentive to do this when it&#039;s not what they had in mind. In the morning, offer them a coffee with a muffin while they wait. Lunch time offer them quick snack at the local place (new business for them as well as advertising) ... some win/win joint venture for a day could have been worked out.

In the boardroom ... Frank looked like a kid (even though he indeed was fighting for his life there). Just by looking at his behavior, I can guarantee you that he will NOT be the next apprentice.

P.S. So far I don&#039;t see clear winners of this thing (too early). Heck, I don&#039;t even know most of their names. If the first episode was supposed to create some sort of &quot;face / personality&quot; recognition ... it did a poor job.</description>
		<content:encoded><![CDATA[<p>Apprentice LA. Ok&#8230;</p>
<p>Stoney, I&#8217;d fire both of them (Frank and Martin). Both made mistakes and showed weaknesses. A team leader going to make fliers? WHY??? Why can&#8217;t you delegate this?</p>
<p>Also &#8230; using fliers as a &#8220;sign&#8221; is not smart. Who can read them?</p>
<p>I&#8217;ll tell you how the girls could have taken advantage of this. Change from your business work clothing into some tank tops, shorts, etc (if you don&#8217;t want to hire help). Start washing cars.</p>
<p>What I&#8217;d also do is create better signs and put people with these signs not only by the car wash but on few corners around the car wash. Advertise the address! Sign should say something like &#8220;Hot Girl Car Wash day&#8221; and then the address. I&#8217;d say that 7 out of 10 drivers were probably men and even if they&#8217;re married I don&#8217;t think they&#8217;d mind a &#8220;hot girl&#8221; washing their car.</p>
<p>Another idea would be to surely push the more expensive work (detailing). Give people an incentive to do this when it&#8217;s not what they had in mind. In the morning, offer them a coffee with a muffin while they wait. Lunch time offer them quick snack at the local place (new business for them as well as advertising) &#8230; some win/win joint venture for a day could have been worked out.</p>
<p>In the boardroom &#8230; Frank looked like a kid (even though he indeed was fighting for his life there). Just by looking at his behavior, I can guarantee you that he will NOT be the next apprentice.</p>
<p>P.S. So far I don&#8217;t see clear winners of this thing (too early). Heck, I don&#8217;t even know most of their names. If the first episode was supposed to create some sort of &#8220;face / personality&#8221; recognition &#8230; it did a poor job.</p>
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