Comments on: Lessons From The Apprentice (6.4 – Los Angeles) http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-64-los-angeles/ Search Marketing Information to Render Your Competition Powerless! Tue, 24 Jan 2012 19:24:24 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Chris G. http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-64-los-angeles/comment-page-1/#comment-16535 Chris G. Mon, 29 Jan 2007 21:15:16 +0000 http://www.polepositionmarketing.com/emp/?p=1070#comment-16535 Chickens and a tag line = a gimick, not a strategy. They also failed in the brand development of their bowl. Fast food patrons don't care about a cutesy, artsy, name like the "Paradise Bowl". As a marketer you don't have their attention long enough to pull that crap off. Instead be direct, be literal and relate to their animalistic need for food. Now would they have sold any more by calling it a "Mango Chicken Bowl"??? Probably not because it's a shit idea in the first place, but had they coupled that with a strong marketing campaign they would have at least had a fighting chance. The lunch rush/bulk sale idea was pure genius! Even though the team had to work harder without the other two team members, it really paid off. Soon to be gone - I think we'll see the demise of Surya, now that he has gone to the other team. Frank, to me, seems like a 3-way light bulb always stuck on the middle setting. Final Four - Heidi will be there and even though we haven't seen much of him I think James will be as well. Chickens and a tag line = a gimick, not a strategy. They also failed in the brand development of their bowl. Fast food patrons don’t care about a cutesy, artsy, name like the “Paradise Bowl”. As a marketer you don’t have their attention long enough to pull that crap off. Instead be direct, be literal and relate to their animalistic need for food. Now would they have sold any more by calling it a “Mango Chicken Bowl”??? Probably not because it’s a shit idea in the first place, but had they coupled that with a strong marketing campaign they would have at least had a fighting chance.

The lunch rush/bulk sale idea was pure genius! Even though the team had to work harder without the other two team members, it really paid off.

Soon to be gone -
I think we’ll see the demise of Surya, now that he has gone to the other team. Frank, to me, seems like a 3-way light bulb always stuck on the middle setting.

Final Four –
Heidi will be there and even though we haven’t seen much of him I think James will be as well.

]]> By: Stoney deGeyter http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-64-los-angeles/comment-page-1/#comment-16496 Stoney deGeyter Mon, 29 Jan 2007 18:13:59 +0000 http://www.polepositionmarketing.com/emp/?p=1070#comment-16496 ... And I don't think that Marissa's chicken idea would be considered a strategy either. They needed a lot more and Marissa was stuck on a couple of ideas that really added no value. She needed to get past that and market the darn thing. You're right about the drive through. That could almost cause you to lose sales if the product isn't great, and I don't think theirs was. … And I don’t think that Marissa’s chicken idea would be considered a strategy either. They needed a lot more and Marissa was stuck on a couple of ideas that really added no value. She needed to get past that and market the darn thing.

You’re right about the drive through. That could almost cause you to lose sales if the product isn’t great, and I don’t think theirs was.

]]> By: Igor M. (BizMord Marketing Blog) http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-64-los-angeles/comment-page-1/#comment-16489 Igor M. (BizMord Marketing Blog) Mon, 29 Jan 2007 17:07:26 +0000 http://www.polepositionmarketing.com/emp/?p=1070#comment-16489 Here is the biggest mistakes these candidates make ..... They cry to Trump that no one listens to them and that their ideas and shut down. Darling ... what you're saying to Trump right there is that you are not a leader ... no one respects you ... no one listens to you. Why the hell would you tell your "boss" that everyone else is turning against you??? It's the worst thing you can say. Stoney, don't they get it??? I mean c'omon people!!! The task was pretty simple. Just sell the new bowl. The most important thing that needed to be done her is.... cross sell the bowl, attract more customers, as well as sell in bulk to close by businesses. The winning team understood it and did a pretty good job. Letting people try food in the drive through ... I don't know about that. You better be damn sure that it will be loved by at least 85% of those who try it. I think the strategy of selling this bowl to nearby business is excellent. I am surprised it was only 22 dishes. I would assume that by going to 5 to 15 nearby businesses could have made them many more sales. The loosing team did not have a marketing / sales strategy. None! Offering the new bowl is just a beginning to this task. Here is the biggest mistakes these candidates make ….. They cry to Trump that no one listens to them and that their ideas and shut down. Darling … what you’re saying to Trump right there is that you are not a leader … no one respects you … no one listens to you. Why the hell would you tell your “boss” that everyone else is turning against you??? It’s the worst thing you can say. Stoney, don’t they get it??? I mean c’omon people!!!

The task was pretty simple. Just sell the new bowl. The most important thing that needed to be done her is…. cross sell the bowl, attract more customers, as well as sell in bulk to close by businesses. The winning team understood it and did a pretty good job.

Letting people try food in the drive through … I don’t know about that. You better be damn sure that it will be loved by at least 85% of those who try it.

I think the strategy of selling this bowl to nearby business is excellent. I am surprised it was only 22 dishes. I would assume that by going to 5 to 15 nearby businesses could have made them many more sales.

The loosing team did not have a marketing / sales strategy. None! Offering the new bowl is just a beginning to this task.

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