Comments on: Lessons From The Apprentice (6.5 - Los Angeles) http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-65-los-angeles/ Search Marketing Information to Render Your Competition Powerless! Thu, 08 Jan 2009 00:15:45 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Stoney deGeyter http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-65-los-angeles/comment-page-1/#comment-19380 Stoney deGeyter Mon, 12 Feb 2007 17:30:20 +0000 http://www.polepositionmarketing.com/emp/?p=1074#comment-19380 Oh, dang! I forgot about that. I guess that shows how well they are letting us "know" the candidates. Heck, they could really have used that better. How about Sue Bee Gold Select Honey? Or something like that. I guess it helps if you take stock of your assets before starting the marketing! Oh, dang! I forgot about that. I guess that shows how well they are letting us “know” the candidates. Heck, they could really have used that better. How about Sue Bee Gold Select Honey? Or something like that. I guess it helps if you take stock of your assets before starting the marketing!

]]> By: Chris G. http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-65-los-angeles/comment-page-1/#comment-19377 Chris G. Mon, 12 Feb 2007 16:18:05 +0000 http://www.polepositionmarketing.com/emp/?p=1074#comment-19377 <a href="http://www.nbc.com/The_Apprentice_6/candidates/bio_angela.shtml" rel="nofollow">Angela is a gold medalist</a>. Angela is a gold medalist.

]]> By: Igor M. (BizMord Marketing Blog) http://www.polepositionmarketing.com/emp/lessons-from-the-apprentice-65-los-angeles/comment-page-1/#comment-19376 Igor M. (BizMord Marketing Blog) Mon, 12 Feb 2007 16:13:29 +0000 http://www.polepositionmarketing.com/emp/?p=1074#comment-19376 "The gold medalist seemed to show up out of nowhere, who arranged that?" Stoney ... she is one of the team members. See first episode where Trump shakes her hand because she got Gold in Hockey. Ok the task .... is it me or are these tasks kind of silly? Where are the big brands? Where are the meetings with the CEOs? Hot car manufacturers? I think the right person got fired. There was no marketing strategy from any one of the teams though. What I would do? 1. Dress a guy in one of those honey suits (like they did) and sit down that gold medalist like they did. I'd also sell this thing on the "HEALTH" factor. We know that honey is healthy so why not push on that? 2. Have the Gold medalist sign the bottles. People would buy them for their relatives and friends as well. 3. Create buzz by advertising this thing locally. “The gold medalist seemed to show up out of nowhere, who arranged that?”

Stoney … she is one of the team members. See first episode where Trump shakes her hand because she got Gold in Hockey.

Ok the task …. is it me or are these tasks kind of silly? Where are the big brands? Where are the meetings with the CEOs? Hot car manufacturers?

I think the right person got fired. There was no marketing strategy from any one of the teams though.

What I would do?

1. Dress a guy in one of those honey suits (like they did) and sit down that gold medalist like they did. I’d also sell this thing on the “HEALTH” factor. We know that honey is healthy so why not push on that?

2. Have the Gold medalist sign the bottles. People would buy them for their relatives and friends as well.

3. Create buzz by advertising this thing locally.

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