Many influencers and/or experts from different industries use videos as a medium to communicate their brands’ messages and also to showcase their expertise. Using this content format these days may come in various forms such as:
- Video tutorials
- Conference presentations
- Webinars, hangouts or Q&As
- Video blogs
- Infomercials and kinetic typography
Transcribing videos created by thought-leaders in your industry and publishing the transcription on your own website can benefit you in so many ways, seeing that:
- The method allows you to build linkable content almost instantly (since the information shared is from an industry/topic expert).
- It helps you to get on your target prospects’ radar, which will make it easier for you to connect, engage and build relationships with them.
- You can get links directly from them (through attribution), if they decide to use your transcriptions alongside their videos.
What makes this strategy really viable is that videos—as a platform for online marketing—have been well accepted and widely utilized in many industries, which means the tactic can be replicated on any other verticals.
Transcribing videos by thought-leaders allows you to build linkable content almost instantly. [tweet this]
Earlier this year, Ross Hudgens did a transcript of Matt Cutts’ webmaster help video on what Google SEO changes are coming next.
Ross notified Matt Cutts about it:
And Matt obviously liked it:
Tips on transcribing videos
- You can do it manually, or you can also use InqScribe, video transcription software.
- Make sure that the transcript is readable by removing the uhms, ahs, breaking the transcript into shorter paragraphs, appropriate use of punctuation, commas, etc., and include images/screenshots if possible.
- Don’t forget to give link attribution to the original source of the video content when you publish the transcript on your site/blog.
- Let the original source of the video content know about the transcript you’ve created, and start engaging.
This tip, and 19 more, can be downloaded in one PDF.