Mac Users are Faking the Funk
| Tweet |
This post is a slight departure from my norm and is the product of my increasing disgust with what I like to call the “Macintosh March”. Ok, I’ll keep this short and to the point.
The aura of non-conformity which is aggressively cultivated by Macintosh through a slew of anti-PC advertising campaigns designed to establish the Mac brand as a sort of hip anti-hero, cleverly positioned against the clunky and counter-intuitive PC which symbolizes a robotic established norm that is out-of-touch with today’s ultra-cool, carefree, “down-with-the-man” computer user.
The problem is that the Mac campaign has been too successful and now every gutless-yuppie-thrill-seeker type is filing into the Macintosh March where they too can join the ranks of the tech-rebellious and “Stick it to the man” in a very controlled and safe way. So much so that the Mac is in fact the very antithesis of true non-conformity: It has degenerated into a “non-conformity fad” (uber-oxymoron). A predictable outlet for the masses to be “hip” and different, while marching alongside a million other mindless idiots who purchased their Macintosh not because it was the logical solution for their unique computing requirements, but because “it’s a freakin Mac”.
Ok I’m done.
Like this post? Subscribe to the RSS feed and get lots more!
Both comments and pings are currently closed.
Tags: Marketing, Search & Marketing
Posted in Advertising, Marketing, Search & Marketing
Your point is … ?
March 14th, 2007 at 8:57 pm… that you’re a mac and he’s a PC!
I think.
Maybe not.
March 15th, 2007 at 5:04 amMy point is that the cult of Mac is both uninspiring and without substance.
March 15th, 2007 at 7:29 amWell, this is marketing.
It goes with any other product that you see being advertized, whether it is hygenic products, coffee, hi tec etc. it goes well with Mac and vista too.
I would not worry to much about that.
there are many more that will buy windows vista, though they do not ‘need’ it ( or high performance computers / gaming consules / TV’s /digital cameras… you got the idea). We do not buy what we need anymore (if we ever did). we buy what we want. and Apple are doing good job that we will want its products.
March 30th, 2007 at 3:04 am