Meeting Industry Expectations
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This post is part of a continuing series on the topic of:
Designing a Money-Making Website
Sub Topic: Building a Professional Website that Achieves Your Goals
Meet Industry Expectations
A âprofessionalâ look can vary from industry to industry. For one industry you might need a site that screams âcorporation,â while another industry might perform best with a mom and pop feel, still another might need a fun or artsy look. Building your site to meet industry expectations simply means knowing your audience and what they expect. Be careful that you donât confuse any of the above with shoddy design. Whatever âfeelâ you give your site, make sure it comes out looking great.
Start by researching your competitors and taking an in-depth look at their websites. If all your competitors are going for a particular feel then maybe thereâs something to that. Be sure to do your own research so you arenât solely relying on what your competitors are doing. Often times youâll find that your competitors are doing the wrong thing entirely.
Overall, make sure you are doing whatâs right for your audience. In your design you donât just want to match your competitors, you should seek to exceed them. Have your site designed to look and perform better, while still providing the overall tone your target audience is looking for.
Search for all posts on Designing a Money-Making Web Site, including future sub-topics:
Meeting Your Targeted Audienceâs Wants and Needs
Avoiding Common Web Design and Marketing Mistakes
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Tags: Marketing, Web Design
Posted in Marketing, Web Design
