Comments on: Lessons From The Apprentice (6.7 - Los Angeles) http://www.polepositionmarketing.com/emp/monday-lessons-from-the-apprentice-67-los-angeles/ Search Marketing Information to Render Your Competition Powerless! Wed, 07 Jan 2009 23:09:17 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Barry http://www.polepositionmarketing.com/emp/monday-lessons-from-the-apprentice-67-los-angeles/comment-page-1/#comment-25629 Barry Wed, 14 Mar 2007 11:24:28 +0000 http://www.polepositionmarketing.com/emp/?p=1133#comment-25629 You might enjoy knowing that Trump University has just announced a free series of three phone-in seminars with Randal, Sean and Kendra, three former Apprentice winners. Here's the URL for info: http://www.trumpuniversity.com/events/speakerseries/ You might enjoy knowing that Trump University has just announced a free series of three phone-in seminars with Randal, Sean and Kendra, three former Apprentice winners. Here’s the URL for info: http://www.trumpuniversity.com/events/speakerseries/

]]> By: Igor M. (BizMord Marketing Blog) http://www.polepositionmarketing.com/emp/monday-lessons-from-the-apprentice-67-los-angeles/comment-page-1/#comment-23814 Igor M. (BizMord Marketing Blog) Mon, 05 Mar 2007 15:35:06 +0000 http://www.polepositionmarketing.com/emp/?p=1133#comment-23814 Go-cart at a Lexus event? Are they out of their minds there? I "almost" became an owner of a Lexus automobile about 3 years ago. I then decided to buy instead of lease. I remember driving the car and the luxury feel I experienced. How can you even connect a go-cart to this car??? .... and this was targeted towards Lexus owners? Presentation should have been short and to the point. "Here is what so spectacular with this new car, bam, bam, bam 10 pointers and let's move on. Let me sit in the car, drive the car... This is not brain surgery ... the task is to get current owners of Lexus to fall in love with the next model. In business .... "detail oriented" people win. Knowing that the sun might do glare to the plasma screens is something that could have been prevented. Once again ... not detail oriented there. There were many other flaws. I think the signs were the least of their problems. What I would do .... treat these people like royalties. Make them feel "VIP" for being these big, big, powerful, luxury car owners. There is no need to create a video (at least in the short time these guys had). Let people experience the car. Take every feature of the car and turn it into a BENEFIT. Go-cart at a Lexus event? Are they out of their minds there?

I “almost” became an owner of a Lexus automobile about 3 years ago. I then decided to buy instead of lease. I remember driving the car and the luxury feel I experienced. How can you even connect a go-cart to this car??? …. and this was targeted towards Lexus owners?

Presentation should have been short and to the point. “Here is what so spectacular with this new car, bam, bam, bam 10 pointers and let’s move on.

Let me sit in the car, drive the car…

This is not brain surgery … the task is to get current owners of Lexus to fall in love with the next model.

In business …. “detail oriented” people win. Knowing that the sun might do glare to the plasma screens is something that could have been prevented. Once again … not detail oriented there. There were many other flaws. I think the signs were the least of their problems.

What I would do …. treat these people like royalties. Make them feel “VIP” for being these big, big, powerful, luxury car owners. There is no need to create a video (at least in the short time these guys had). Let people experience the car. Take every feature of the car and turn it into a BENEFIT.

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