While the debate on the Grand Sierra Resort logo has been raging, one commenter was kind enough to point out that this blog might have its own logo issues. I was reminded of Luke 6:41 which says
Why do you look at the speck of sawdust in your brother’s eye and pay no attention to the plank in your own eye?
OK, fair enough. Let’s take a look my own plank: the EMP logo. Now, I have to say that I absolutely love this logo, but that’s because I get it. I know what it represents, or at least its my own interpretation of what I want it to represent. But before I spill the beans on that, lets upon this up to see if anybody else gets it.
Tell me what YOU think it is. I’ll give a free EMP book to the first person who comes close enough to getting it right.
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I’m going to say it has to do with electromagnetic pulse. The top arc being the voltage pulse that expands out from the epicenter, the “M”, and the lines are the applied electricty. Am I anywhere in the ballpark?!?
So, if you’re the only one who “gets” your logo, you’ve ignored every design guideline ever established, one of which is, “know your audience.” Your logo has all the same faults as the much-discussed Grand Sierra logo. Both logos could be for shampoo, dish soap, or bath towels. There is no unique positioning. The only thing your logo has going for it is that it doesn’t have three mountain peaks, the color blue, or the shape of Nevada in it.
Electronic and Performance are coming together to power the marketing, which is how you plug in to your customers.
Stoney … if you want your logo to be unique and memorable … great job … you’ve done it.
If you want your logo to convey a message …. you can do better.
Remind me to “tell you something about the naming” when we meet in Vegas.
Chris nailed it on the head. I could not have said it better myself. Robert also has the basic idea down. Its one of those that it’s a good enough interpretation.
Paul, you bring up a good point about the logo, that is if I really am the only one who gets it. I think between Chris’s and Robert’s comments I can safely say that I’m not. A lot of all logos are subject to interpretation or simply abstracts of whatever. Sometimes a logo needs to convey a message, other times that’s the tag lines job. Though you know you’re really in trouble when the tag line makes people scratch their heads!
Well, I certainly had to say something different than Chris. Nice work Chris!
Igor, I think I’m happy with memorable. If the logo helps them remember e-marketing performance, which in turn brings them back, the tag line and the information on the site (and the name) I think do the job of conveying the message. I don’t believe a logo always has to convey a message. I’ll settle for “supporting” the message.
It looks like a Picasso of a demented broken clock. That was my first impression.