Comments on: More Logo Madness

By: Seth Tachick

Seth Tachick — Fri, 27 Oct 2006 16:29:26 +0000

It looks like a Picasso of a demented broken clock. That was my first impression.

By: Stoney deGeyter

Stoney deGeyter — Wed, 25 Oct 2006 17:51:01 +0000

Igor, I think I’m happy with memorable. If the logo helps them remember e-marketing performance, which in turn brings them back, the tag line and the information on the site (and the name) I think do the job of conveying the message. I don’t believe a logo always has to convey a message. I’ll settle for “supporting” the message.

By: Robert Payne

Robert Payne — Wed, 25 Oct 2006 17:40:30 +0000

Well, I certainly had to say something different than Chris. Nice work Chris!

By: Igor M. (BizMord Marketing Blog)

Igor M. (BizMord Marketing Blog) — Wed, 25 Oct 2006 16:55:23 +0000

Stoney … if you want your logo to be unique and memorable … great job … you’ve done it.

If you want your logo to convey a message …. you can do better.

Remind me to “tell you something about the naming” when we meet in Vegas.

By: Stoney deGeyter

Stoney deGeyter — Wed, 25 Oct 2006 16:36:08 +0000

Chris nailed it on the head. I could not have said it better myself. Robert also has the basic idea down. Its one of those that it’s a good enough interpretation.

Paul, you bring up a good point about the logo, that is if I really am the only one who gets it. I think between Chris’s and Robert’s comments I can safely say that I’m not. A lot of all logos are subject to interpretation or simply abstracts of whatever. Sometimes a logo needs to convey a message, other times that’s the tag lines job. Though you know you’re really in trouble when the tag line makes people scratch their heads!

By: Robert Payne

Robert Payne — Tue, 24 Oct 2006 21:09:46 +0000

Electronic and Performance are coming together to power the marketing, which is how you plug in to your customers.

By: Paul Random

Paul Random — Tue, 24 Oct 2006 16:22:26 +0000

So, if you’re the only one who “gets” your logo, you’ve ignored every design guideline ever established, one of which is, “know your audience.” Your logo has all the same faults as the much-discussed Grand Sierra logo. Both logos could be for shampoo, dish soap, or bath towels. There is no unique positioning. The only thing your logo has going for it is that it doesn’t have three mountain peaks, the color blue, or the shape of Nevada in it.

By: Chris Gandolfo

Chris Gandolfo — Tue, 24 Oct 2006 15:14:27 +0000

I’m going to say it has to do with electromagnetic pulse. The top arc being the voltage pulse that expands out from the epicenter, the “M”, and the lines are the applied electricty. Am I anywhere in the ballpark?!?