Comments on: Not Interested in Increasing Sales? Hello! http://www.polepositionmarketing.com/emp/not-interested-in-increasing-sales-hello/ Search Marketing Information to Render Your Competition Powerless! Wed, 03 Dec 2008 20:38:08 +0000 http://wordpress.org/?v=2.6.3 By: Stoney deGeyter http://www.polepositionmarketing.com/emp/not-interested-in-increasing-sales-hello/#comment-10814 Stoney deGeyter Fri, 08 Dec 2006 19:29:21 +0000 http://www.polepositionmarketing.com/emp/not-interested-in-increasing-sales-hello/#comment-10814 The problem with "total control" is that this means the SEO runs the business. Most, including me, don't want to be in the business of running someone else's business. The best solution is simply for the website owner to take the recommendations of the SEO and marketing team seriously. Unfortunately, many times recommendations are blocked or hindered by a completely separate development team that are ignorant of marketing and/or overly egotistical of their own creation to see the value in someone else's input. The worst argument is the one of the expense involved in implementing the recommendations. People fail to realize that the expense of keeping it the same is likely costing them a lot more. The problem with “total control” is that this means the SEO runs the business. Most, including me, don’t want to be in the business of running someone else’s business. The best solution is simply for the website owner to take the recommendations of the SEO and marketing team seriously. Unfortunately, many times recommendations are blocked or hindered by a completely separate development team that are ignorant of marketing and/or overly egotistical of their own creation to see the value in someone else’s input.

The worst argument is the one of the expense involved in implementing the recommendations. People fail to realize that the expense of keeping it the same is likely costing them a lot more.

]]> By: Jonas Hartley http://www.polepositionmarketing.com/emp/not-interested-in-increasing-sales-hello/#comment-10813 Jonas Hartley Fri, 08 Dec 2006 19:23:44 +0000 http://www.polepositionmarketing.com/emp/not-interested-in-increasing-sales-hello/#comment-10813 "Hello!" as in "What're you stupid?!?" I agree, it's amazing how completely daft these folks are. I have found that establishing a relationship with your client that allows total control of their site is the best way to accomplish this. When there is iterative process and they have an opinion things get screwed up. If they knew design, web design, usability, copywriting and seo then they wouldn't need to hire us. Chances are, they don't, so the best thing is for them to get out of the way and let us do our job and lo and behold: they will experience increased sales, conversions, or whatever their goal might be! “Hello!” as in “What’re you stupid?!?” I agree, it’s amazing how completely daft these folks are. I have found that establishing a relationship with your client that allows total control of their site is the best way to accomplish this. When there is iterative process and they have an opinion things get screwed up. If they knew design, web design, usability, copywriting and seo then they wouldn’t need to hire us. Chances are, they don’t, so the best thing is for them to get out of the way and let us do our job and lo and behold: they will experience increased sales, conversions, or whatever their goal might be!

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