Nov 26 2008

October 2008 Search Engine Market Share | ComScore

ComScore October 2008 Search Engine Market Share

Google
October: 63.1%
September: 62.9%
Change: +0.2

January 2008: 58.5%
Change: +4.6

Yahoo
October: 20.5%
September: 20.2%
Change: +0.3

January 2008: 22.2%
Change: -1.7

MSN
October: 8.5%
September: 8.5%
Change: 0.0

January 2008: 9.8%
Change: -1.3

ASK
October: 4.2%
September: 4.3%
Change: -0.1

January 2008: 4.5%
Change: -0.3

AOL
October: 3.7%
September: 4.1%
Change: -0.4

January 2008: 4.9%
Change: -1.2

Data scoring techniques tend to change over time making past data inaccurate. As always, information here is for entertainment purposes only.

Source: comScore

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3 Responses to “October 2008 Search Engine Market Share | ComScore”

  1. Chris Brown says:

    What, if any, effect do you think Microsoft’s potential bid for Yahoo will have on their standings against Google? I keep hearing about it in the news and wonder if Microsoft can really catch Google.

    thanks,
    Chris Brown

  2. Stoney deGeyter says:

    Chris, any merger will likely have little effect on Google’s standings. The only difference is that instead of a 20% engine and a 10% engine competing against Google, we’ll get a 30% engine competing. Overall, it would make rankings on MSN more valuable to achieve, but in itself won’t dent Google.

    Now over the long term, if MSN can take that 30% and prove itself then they may be able to slowly gain marketshare against Google. but to do so they really have to have a superior search product.

  3. Interactive Producer Blog - The importance of a good product says:

    [...] share of the overall search market is nearing 65%, and growing.  Meanwhile, Yahoo! is slipping down to about 20%, and today had mass [...]