If Only DVD Companies Had This Kind of Personality

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I belong to an online book exchange site that basically lets you exchange books for points and shipping fees. I can get just about any book for a mere $4.50 for shipping. I’ve even gotten a hold of some brand new hardbacks still on the new release shelves!

Recently they started doing the same with DVDs, which for an avid movie watcher like me I love. It’s my chance to offload some stuff that I no longer watch and look for some of the titles that I want but was just never willing to shell out the bigger bucks for.

For a while I’ve had the movie Highlander in my want list and it recently became available and I was lucky enough to snag it. What was funny is what I actually got in the mail:

If you can’t read that, here’s what it says:

The Highlander (Director’s Cut - 10th Anniversary, ever!)

Dear New Movie Owner -

I do hope this won’t cause you to neglect your GF, BF, wife, spouse, partner or whatever it is people are calling it these days! Otherwise they will be FORCED to trade it as am I!

Thanks.

You’re the best.

You saved me!

Just doing my civic duty here folks!

The movie wasn’t as good as I remember it as a kid (isn’t it always that way?). The package it came in was far more entertaining. If retail stores would put this much thought into how they package their DVDs for mailing, I might buy more B movies!

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Tags: DVD, retail stores
Posted in Business Principles