Navigating unrealistic client expectations can be one of the most unpleasant things a web marketer deals with in their job. Even though many marketers complain that the client “just doesn’t get it,” often the problem lies with the marketer, not the client.
When clients engage in web marketing services, they often have three types of expectations: rankings, growth and involvement. In my latest post on Search Engine Land, How to Overcome Your Client’s Expectations of Impossible Results, I take a look at these three expectations, where they originated and how to overcome them.
Of course, there will always be people in life who live in alternate universes and are never able to move past unrealistic expectations. But, for the rest of the population, implementing the tactics in the post will help you close the gap between unrealistic client expectations and results.
What advice do you have for dealing with unrealistic expectations?