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Politics and Advertising: Do They Mix?

I don’t have a problem with political ads. In fact, I think the whole campaign finance reform issue is ill conceived and does the opposite of what we really want. People, including political candidates, have a right to run ads ad nauseum. The more information we have, the better.

I’m not afraid of occasional political references. In fact I’ve been known to make my political and even religious views known here on this blog, but I never go so far as to preach those views to my audience. I think it’s silly and bad for business. If you’re looking for controversy, I don’t think that’s the smartest way to drum it up.

When businesses mix politics with their advertising campaigns, you have to start wondering about how much benefit they get from it. Especially when dealing with hotly debated and deeply personal issues.

Closet abortion ad

The ad to the right is for a storage company based in Manhattan. Manhattan is liberal territory, but I can’t help but think that this type of ad is just bad overall. Not only will it alienate a fraction of their audience (the political right) but it is probably even turning off many others that are not entirely leaning to the political far-left. Did you catch the dual use of the coat hanger? Closets? Back alley abortions? This is pretty sick imagery.

But that’s just the opinion of someone who leans to the political far right. What do you think? Should a business’ politics bleed over into their ads. Is there an level where it’s acceptable and a line that should not be crossed? What do you think?

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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney get's involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.

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5 Responses to Politics and Advertising: Do They Mix?
  1. Kate
    August 16, 2007 | 11:51 am

    Well, it is getting a ton of coverage (on the front page of DIGG as I type this), among many marketing blogs. No such thing as bad press, right?

  2. Stoney deGeyter
    August 17, 2007 | 7:14 am

    Not so sure. I think at some point bad press is just BAD.

  3. wolfy
    August 19, 2007 | 8:02 pm

    “The more information we have, the better.”

    I can’t help but agree with that quote, but I don’t see what relation it could have to the preceding subject.

    -M

  4. wolfy
    August 19, 2007 | 8:02 pm

    oh, and that add is in bad taste…

    -M

  5. Stoney deGeyter
    August 20, 2007 | 2:20 pm

    The subject being “campaign finance reform”. It’s implementation basically prevents candidates from running ads during certain times, which is silly.