Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Changes to Remarketing with AdWords
Remarketing Now Available With Google Analytics
If you have a Google Analytics account with at least one linked Google AdWords account, you can now create audience lists and re-target them in AdWords by adding additional tags to specific pages. All you have to do is add a single line to your analytics tracking code. This makes Remarketing much easier.
Sneaky-great ways to use new remarketing for search ads
You can now retarget users who did specific searches on Google and did or did not click on your ad. There are a bunch of awesome things you can do with this new tool, like better ad delivery control and bidding based upon user behavior. For example, if someone becomes a lead in your company’s system and is being worked by sales, you can exclude them from seeing your ads and clicking on them if you wish.
Getting Better Results
Streamline Bid Management with Automated Rules
A good bidding strategy, while it may not be the MOST important part of your PPC account, certainly affects your results in some pretty dramatic ways. If you learn how to use the Automated Rules feature of Google AdWords, you can automate your bidding optimization, save time and get better results for your campaigns.
Study: YP Delivers “Better Value” Than Google AdWords
Think Google AdWords is the best PPC program out there? That all depends. This study shows otherwise, at least in this case.
Learning About Display
Display Advertising with David Szetela
Stay up-to-date on how to best use Google’s Display Network. I guarantee you’ll learn something. I’m a pro and I know I did 
.
Facebook Ads Improve Results for Search Campaigns
Do Facebook ads work? This article encourages us to look beyond clicks inside of Facebook to take a more holistic look at their effect on our business. Facebook ads can improve branding to the extent that branded search activity increases significantly. Since brand search acquisition costs so little, it can be great to influence Facebook users to search for your company/product/services later.
Looking Forward
The Future of Paid Search: Google, Bing & Beyond
Nice infographic about what you can expect to see in the near future for the paid search advertising channel and how it compares to other channels.
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Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.
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Nice post! Thanks for sharing it.