Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Changes to Remarketing with AdWords
If you have a Google Analytics account with at least one linked Google AdWords account, you can now create audience lists and re-target them in AdWords by adding additional tags to specific pages. All you have to do is add a single line to your analytics tracking code. This makes Remarketing much easier.
You can now retarget users who did specific searches on Google and did or did not click on your ad. There are a bunch of awesome things you can do with this new tool, like better ad delivery control and bidding based upon user behavior. For example, if someone becomes a lead in your company’s system and is being worked by sales, you can exclude them from seeing your ads and clicking on them if you wish.
Getting Better Results
A good bidding strategy, while it may not be the MOST important part of your PPC account, certainly affects your results in some pretty dramatic ways. If you learn how to use the Automated Rules feature of Google AdWords, you can automate your bidding optimization, save time and get better results for your campaigns.
Think Google AdWords is the best PPC program out there? That all depends. This study shows otherwise, at least in this case.
Learning About Display
Stay up-to-date on how to best use Google’s Display Network. I guarantee you’ll learn something. I’m a pro and I know I did .
Do Facebook ads work? This article encourages us to look beyond clicks inside of Facebook to take a more holistic look at their effect on our business. Facebook ads can improve branding to the extent that branded search activity increases significantly. Since brand search acquisition costs so little, it can be great to influence Facebook users to search for your company/product/services later.
Nice infographic about what you can expect to see in the near future for the paid search advertising channel and how it compares to other channels.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.