Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Extending the Influence of Your Ads
Does your business generate conversions over the phone? Even if you don’t have a fancy phone system that ties phone conversions in with your web analytics, you can still take steps to bridge the chasm between online and offline conversions with call extensions in your PPC ads. If generating phone contacts is one of your goals, you should definitely be using these.
If you haven’t implemented ad extensions into your campaigns, you are missing out on better results , plain and simple. Here’s an extensive list of ways they might be applicable to your business.
Improving Your Ad Quality
How does Google decide on the quality of your PPC ads? It’s a little more complicated than you might think. One of the factors is ad relevance. This article explains specifically what is probably meant by that and how that translates to results for you.
PPC Is Better Than SEO?
This article explores some of the differences between SEO and PPC and why PPC is much better than SEO…so he claims .
There’s now a new column in the AdWords interface next to your ads that shows not only the status of your ad, but details about why it may have been disapproved, etc.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.