Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Extending the Influence of Your Ads
Does your business generate conversions over the phone? Even if you don’t have a fancy phone system that ties phone conversions in with your web analytics, you can still take steps to bridge the chasm between online and offline conversions with call extensions in your PPC ads. If generating phone contacts is one of your goals, you should definitely be using these.
6 Ways Google Ad Extensions Can Improve Your AdWords Campaign
If you haven’t implemented ad extensions into your campaigns, you are missing out on better results , plain and simple. Here’s an extensive list of ways they might be applicable to your business.
Improving Your Ad Quality
The Big Secret to Quality Score
How does Google decide on the quality of your PPC ads? It’s a little more complicated than you might think. One of the factors is ad relevance. This article explains specifically what is probably meant by that and how that translates to results for you.
PPC Is Better Than SEO?
Why SEOs (Sometimes) Suck at PPC Marketing
This article explores some of the differences between SEO and PPC and why PPC is much better than SEO…so he claims 
.
AdWords Changes
An easier way to view advertising policies
There’s now a new column in the AdWords interface next to your ads that shows not only the status of your ad, but details about why it may have been disapproved, etc.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.
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