Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
If you own a retail website, you need to make sure you have a Google Merchant Center account that is tied in to your AdWords account so that you can be found in Google Shopping, which is now only a paid environment. You will then also be able to have product extensions on your ads, which increases click-through and conversion.
Using sitelinks in your PPC ads? If not, you should be. There are slight changes coming that you need to be aware of so that your ads aren’t altered without you knowing.
You can grow your business not only by optimizing your own account correctly, but by analyzing what your competitors are doing as well. This article shows some ways to take advantage of inside information of competitor campaigns.
Since PPC can be so counter-intuitive, here are some tips to set your mind on a new course.
Want more conversions from your PPC budget? Then improve your conversion rate. Here’s tons of ideas for how to make it happen.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.