Check out some of the latest news and views in the world of PPC marketing that will affect your online business…
Opting in All Your Products to Product Listing Ads
If you own a retail website, you need to make sure you have a Google Merchant Center account that is tied in to your AdWords account so that you can be found in Google Shopping, which is now only a paid environment. You will then also be able to have product extensions on your ads, which increases click-through and conversion.
AdWords Sitelinks Policy Changes – What You Need to Know
Using sitelinks in your PPC ads? If not, you should be. There are slight changes coming that you need to be aware of so that your ads aren’t altered without you knowing.
How to: Use 3 Competitive Intelligence PPC Tools
You can grow your business not only by optimizing your own account correctly, but by analyzing what your competitors are doing as well. This article shows some ways to take advantage of inside information of competitor campaigns.
6 AdWords Tips from Brad Geddes’ Advanced Training
Since PPC can be so counter-intuitive, here are some tips to set your mind on a new course.
54 Conversion Rate Optimization Tips to Improve Your PPC Campaigns
Want more conversions from your PPC budget? Then improve your conversion rate. Here’s tons of ideas for how to make it happen.
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Mike Fleming stays on top of the latest strategies in Paid Search and Web Analytics to make sure every campaign he manages for Pole Position clients brings measurable, profit-maximizing value to their company and their website visitors. Mike enjoys playing, writing and recording music along with playing basketball to get his workout in. He resides in Canton, Ohio with a beautiful, sweet, caring and admirable girl who threw a snowball at him one day…then married him. Read Mike's full bio.
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