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PPC Final Lap for Week of September 17

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A Weekly Review of Web Marketing Articles

Check out some of the latest news in the world of PPC marketing that will affect your online business…

Facebook Ads

Facebook Pushing Further into Search Ads

The company has quietly begun rolling out more search-driven advertising that will be bought on a cost-per-click basis. They will be targeted based on standard Facebook ad targeting criteria, continuing the site’s trend toward more traditional ads.

Ad Extensions

Keepin’ it fresh with seller ratings extensions

Seller rating extensions allow AdWords advertisers to garner reviews from customers that will show as an extension in their ads, often providing increases in CTR to ads for advertisers who provide a positive experience for customers.  Since customer opinions can change, AdWords is only showing ratings for advertisers that have at least 30 reviews over the last 12 months and a 4-star average.

Location Targeting

AdWords Adds Geo-Targeting Options in 11 Countries, Including Canadian Postal Codes

For the U.S., AdWords is making the switch to Nielsen DMAs for metro area targeting.  This helps marketers who use online and television to reach the same people.  They have also extended zip code targeting to include Canada.  This helps marketers coordinate online and direct mail efforts.  They have also extended region and city targeting to 9 new countries.


Get to Your Data Faster: Announcing Shortcuts in Google Analytics

Shortcuts help you get to the exact data you want in record time.  You can customize a view of data you want to see repeatedly, save it and come back to it in a single click.  You’ll find your created shortcuts on the home tab of your Google Analytics profile.




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