Check out some of the latest news in the world of PPC marketing that will affect your online business…
The company has quietly begun rolling out more search-driven advertising that will be bought on a cost-per-click basis. They will be targeted based on standard Facebook ad targeting criteria, continuing the site’s trend toward more traditional ads.
Seller rating extensions allow AdWords advertisers to garner reviews from customers that will show as an extension in their ads, often providing increases in CTR to ads for advertisers who provide a positive experience for customers. Since customer opinions can change, AdWords is only showing ratings for advertisers that have at least 30 reviews over the last 12 months and a 4-star average.
For the U.S., AdWords is making the switch to Nielsen DMAs for metro area targeting. This helps marketers who use online and television to reach the same people. They have also extended zip code targeting to include Canada. This helps marketers coordinate online and direct mail efforts. They have also extended region and city targeting to 9 new countries.
Shortcuts help you get to the exact data you want in record time. You can customize a view of data you want to see repeatedly, save it and come back to it in a single click. You’ll find your created shortcuts on the home tab of your Google Analytics profile.