Jul 18 2008
PPC Team Reading List 7.18.08
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- Generating Leads Should Not Be Your End Goal
- PPC Ads as a Reputation Management Issue
- PPC Conversion Landslide – Exploring a Slippery Slope
- Getting Multivariate Landing Page Testing Straight!
- Pay Per Click (PPC) Advertising: It’s about Traffic that Engages and Converts: Not Impressions, Clicks, or even Click-Through Rates (CTR)
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