PPC Training 101

Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!

Coming from a background in training, I always appreciate a useful training tool. I found Chapter 4 “Paying to Play: Pay-Per-Click” by SitePoint Search Engine Marketing Kit, to be an excellent training/learning tool.

The chapter is laid out logically, giving a brief introduction of the entire Pay-Per-Click system and process. After the intro, you’ll find that it provides a brief look at the major players in Pay-Per-Click, being of course Google, Yahoo and MSN. The chapter defines ranking, bids and organization. Before moving on to the next subject, they even introduce (name only) some of the minor Pay-Per-Click players.

The Pay-Per-Click process is the next topic, and it covers a breakdown of terminology, including triggering, click through, landing, interaction, measurement and analysis and refinement.

In all, as I said to begin with, this lesson chapter, is a very solid sound training tool for becoming familiar with Pay-Per-Click advertising.

Like this post? Subscribe to the RSS feed and get lots more!

Leave a comment or trackback from your own site.
Tags: Advertising, Google, Marketing, MSN, PPC, Search & Marketing, Search Engines, Yahoo
Posted in PPC, Search & Marketing