Reaching Your Audience

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There are definitely lessons to be learned about reaching your target audience, especially when it comes to blog readership. While this blog is targeted to just about all things Internet, search, and marketing related–which is a pretty large and vague reach–each individual post can interest a specific segment of that market.

Last week I posted about the Grand Sierra Resort signage here in Reno. The post itself was a pretty general business/marketing oriented post about making signage big enough for your audience to see. The segment of my readership that was most interested in this post was local. It seems I wasn’t the only one perplexed by the enormity of GSRs smallness. That post generated ten times my average daily traffic on that day alone.

But here’s the rub. The post itself wasn’t enough to produce such a surge in traffic. Getting the post in front of the right people is. I can’t say I have a particularly huge Reno readership. Like I said, my blog is more business general. But I knew this post would interest the Reno community so we sent a link to a contact at the Reno Gazette Journal. Within hours our blog was linked to from their website and local traffic started coming in. How cool is that?

Good content is good, but getting that good content in front of the right audience gets exposure!

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Tags: Business Principles
Posted in Business Principles