I think I would have titled SEOmoz’s Social Media Optimization Strategies differently. It’s more of a detailed look at the social media landscape and analysis of the major social media players. As it turns out, it’s a fantastic document that provides insights that you usually don’t get in the typical “strategies” type information.
Rand’s team does an excellent job of providing rundown of MySpace, Facebook, Digg, Squidoo, Reddit, Yahoo! Answers, StumbleUpon, Del.icio.us, and LinkedIn. They show you how to create an account on each and the right and wrong ways to get involved in the community. They share strategies that work and don’t work on each, pitfalls to be aware of, and how best to build an active profile that is likely to get attention.
This is the dummies guide to SMO and anybody looking to get started building profiles but not knowing how or where to start needs to read this guide. While you still have to do the heavy lifting, SEOmoz has given you the instruction manual on how to do that.