Jan 17 2007
Roles in Search Marketing
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Ironing out the finer details of role transitioning for our client’s campaigns was the focus of a recent meeting here at the office. During our open discussion I sketched a simple diagram to help myself understand the progression of individual roles during the campaign life cycle. When I presented my humble diagram, the team responded very positively and Stoney suggested that I share it on the EMP Blog. Below is my final draft of the diagram which illustrates the following information:
- The logical progression of primary campaign strategies
- How these strategies map onto a simple supply-demand model of search activity
- The objectives of both the search marketer and the searcher in regards to supply-demand
- The diagram demonstrates the mutually supportive relationship that exists between the searcher’s informational need and the SEM’s approach furnishing viable information, while supporting the client’s goals. A Win/Win/Win situation.
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SEM Role Transitioning
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Tags: Search & Marketing, SEO / SEM Research, Time Management
Posted in Search & Marketing
That diagram is awesome! Don’t you think PPC should be in the mix somehow, perhaps in the seek/find area of the spectrum?
January 17th, 2007 at 3:08 pmAbsolutely PPC deserves a spot in the diagram as well. Perhaps as a solid block that operates concurrently with both the SEO and the Viral.
January 18th, 2007 at 5:03 pm