Roles in Search Marketing

Ironing out the finer details of role transitioning for our client’s campaigns was the focus of a recent meeting here at the office. During our open discussion I sketched a simple diagram to help myself understand the progression of individual roles during the campaign life cycle. When I presented my humble diagram, the team responded very positively and Stoney suggested that I share it on the EMP Blog. Below is my final draft of the diagram which illustrates the following information:

• The logical progression of primary campaign strategies
• How these strategies map onto a simple supply-demand model of search activity
• The objectives of both the search marketer and the searcher in regards to supply-demand
• The diagram demonstrates the mutually supportive relationship that exists between the searcher’s informational need and the SEM’s approach furnishing viable information, while supporting the client’s goals. A Win/Win/Win situation.

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SEM Role Transitioning

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Max Speed

If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud. Read Max's full bio.

Other posts you might want to read:

• Search Marketing or Website Marketing?
• Search Marketing Weasels
• Marketing Your Site with the Search Engines
• SES SJ: Local Search Marketing Tactics
• Local Search Marketing Considerations