Only four months until Christmas. Do you have your holiday keywords? The ones that everything is going buck-nutty over? The ones that people will pay a fortune over so that they can assure themselves that their site will get more traffic? Yeah, those keywords.
Bill Wise and Dave Pasternack have written a humorous, yet true article about “The High-Stakes Game of Alternative Keyword Lists”.
“Largely, high keyword prices are a natural, if very ugly, byproduct of market forces. Just like everything else in the Most Retail-ful Time of Year, high holiday demands drive up prices. What makes matters worse, though, is that many of the high-priced keywords aren’t purely competition-driven. They’re insanity driven.”
As the kids say now days, true ‘dat.
“There really is a way out. Often, with a very heavy dose of creativity, you can substitute a lot of less expensive keywords for a few very expensive ones. Maybe, for the target market that you’re dealing with, a combination of slang terms, local colloquialisms, and synonyms would do the trick just as well.”
Just a little creativity might be enough to do the trick! So get out there and come up with some really good, yet cost-effective keywords!
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
