Spell Words Properly
It is usually not a good idea to use incorrectly spelled words in your domain name, even if you’ve done that to create a clever business name. The exception to this rule is if you have secured both the correctly spelled and incorrectly spelled URLs. You’ll want to make sure you use proper redirects to send visitors from the correctly spelled URL to your main (misspelled) address.
Here is a quick example. Without using a search engine, find a website which would be verbalized as “On Site Graphics.” Where did you end up? Did you find onsitegrafix.com? Most people probably won’t, which clearly demonstrates why you want to use proper spellings of words in your domain, at the very least as a redirect to your real domain.
Find all posts on Securing a Marketing-Rich Domain Name, or follow the links to previous posts.
Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand
Secure a .com
Don’t Hyphenate
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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