Don’t Hyphenate
Avoid getting stuck with a hyphenated domain name as your main website address. While it may be easier to read in print, it is very difficult to speak it. Try telling someone to go to “window dash coverings dot com” or “window hyphen coverings dot com.” See what I mean? Most of the time people will type in windowcoverings.com which would again direct them to a potential competitor.
Find all posts on Securing a Marketing-Rich Domain Name, or follow the links to previous posts.
Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand
Secure a .com
Let the Pole Position Marketing team help you velocitize your web marketing, expand your online presence and grow your business through SEO, PPC, social media, as well as consulting, speaking and/or in-house training. Contact our pit crew at 866-685-3374.
Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
Follow Stoney:
Are you aware that there is at least one well-known website service provider that strongly encourages hyphenated domain names? Most of the sites they tout as successful have hyphenated names.
They justify it by saying a large percentage of their sites rank very high in the search engines, and that it’s search engine traffic you’re seeking, after all. Their schtick is to do an extremely keyword-rich domain name, even if it’s long, and use the hyphens because they are easier to read. They are very strong in that opinion. Search engines are all that count.
What do you all think of this?
Search engines are not all that count. In fact, search engines count less than users do. Sacrificing quality, branding and usability ultimately sacrifices long-term success. If its the quick, flash-in-the-pan results people want, then by all means register http://www.keyword.com. But a quality business model that is not!