Securing a Marketing Rich Domain Name: Don’t Hyphenate
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Donât Hyphenate
Avoid getting stuck with a hyphenated domain name as your main website address. While it may be easier to read in print, it is very difficult to speak it. Try telling someone to go to âwindow dash coverings dot comâ or âwindow hyphen coverings dot com.â See what I mean? Most of the time people will type in windowcoverings.com which would again direct them to a potential competitor.
Find all posts on Securing a Marketing-Rich Domain Name, or follow the links to previous posts.
Laying the Foundation for a Successful Online Business
Securing a Marketing Rich Domain Name Introduction
Build Your Brand
Secure a .com
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Tags: Marketing Methods & Providers, Search & Marketing, Web Design
Posted in Search & Marketing, Web Design
Are you aware that there is at least one well-known website service provider that strongly encourages hyphenated domain names? Most of the sites they tout as successful have hyphenated names.
They justify it by saying a large percentage of their sites rank very high in the search engines, and that it’s search engine traffic you’re seeking, after all. Their schtick is to do an extremely keyword-rich domain name, even if it’s long, and use the hyphens because they are easier to read. They are very strong in that opinion. Search engines are all that count.
What do you all think of this?
May 29th, 2007 at 7:50 pmSearch engines are not all that count. In fact, search engines count less than users do. Sacrificing quality, branding and usability ultimately sacrifices long-term success. If its the quick, flash-in-the-pan results people want, then by all means register http://www.keyword.com. But a quality business model that is not!
May 29th, 2007 at 9:54 pm