Comments on: Securing a Marketing-Rich Domain Name http://www.polepositionmarketing.com/emp/securing-a-marketing-rich-domain-name/ Search Marketing Information to Render Your Competition Powerless! Thu, 04 Dec 2008 00:56:40 +0000 http://wordpress.org/?v=2.6.3 By: Stoney deGeyter http://www.polepositionmarketing.com/emp/securing-a-marketing-rich-domain-name/#comment-33664 Stoney deGeyter Mon, 16 Apr 2007 14:12:32 +0000 http://www.polepositionmarketing.com/emp/securing-a-marketing-rich-domain-name/#comment-33664 I think the problem with using hyphens for long domains is the long domain itself. I would never want domains PolePositionMarketingAdviseOnline or Pole-Position-Marketing-Advise-Online. They are too long and too hard to remember and especially using the hyphens, too complicated to type in the search box. You're right about the 301 redirects for type-in traffic. I believe I hit on that in other articles but its always worth mentioning. I think the problem with using hyphens for long domains is the long domain itself. I would never want domains PolePositionMarketingAdviseOnline or Pole-Position-Marketing-Advise-Online. They are too long and too hard to remember and especially using the hyphens, too complicated to type in the search box.

You’re right about the 301 redirects for type-in traffic. I believe I hit on that in other articles but its always worth mentioning.

]]> By: Tom Jackson http://www.polepositionmarketing.com/emp/securing-a-marketing-rich-domain-name/#comment-33169 Tom Jackson Sat, 14 Apr 2007 14:42:13 +0000 http://www.polepositionmarketing.com/emp/securing-a-marketing-rich-domain-name/#comment-33169 Hi, I enjoyed your articles. I agree with most of what you have written, and they are short.... I think the discussion of hypenation can be enhanced. The trade-off (hyphen intended) favors using hyphenated names as one increases as the length and the number of words in the names. For example, PolePositionMarketingAdviseOnline is not as desirable as Pole-Position-Marketing-Advise-Online. The search engines can parse a longer hyphenated name better than a shorter one. The other thing I wanted to mention is that your piece on type-in names should include recommending 301-redirect for anyone using that strategy. Use one 'landing' domain, to which all type-in names are pointed. Then do a 301-redirect to the landing domain. Otherwise, Google et.al. take a dim view of the arrangement. Looking forward to your thoughts. Best, tj Nameboy Hi,
I enjoyed your articles. I agree with most of what you have written, and they are short….

I think the discussion of hypenation can be enhanced. The trade-off (hyphen intended) favors using hyphenated names as one increases as the length and the number of words in the names. For example, PolePositionMarketingAdviseOnline is not as desirable as Pole-Position-Marketing-Advise-Online. The search engines can parse a longer hyphenated name better than a shorter one.

The other thing I wanted to mention is that your piece on type-in names should include recommending 301-redirect for anyone using that strategy. Use one ‘landing’ domain, to which all type-in names are pointed. Then do a 301-redirect to the landing domain. Otherwise, Google et.al. take a dim view of the arrangement.

Looking forward to your thoughts.
Best,
tj
Nameboy

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