Howard Kaplan posts a short but extremely potent message on the Future Now blog about the message you are sending to your target audience.
For those of you who are unfamiliar with the Carroll Gardens section of Brooklyn, there’s approximately 326 excellent Italian Patisseries per square block. Luckily for each of them, on this seemingly 100 degree morning, there were no shortage of customers in need of cold drinks, and a cool place to read the morning paper. Cafe after cafe I walked past in search of my morning Iced Coffee, and each one had a line longer than the next, until I found just what I had been looking for- an empty cafe. Inside I went, had my cocktail poured in no time, and was on my way out the door when I noticed something pretty interesting…
The sidewalk sign they had out front read “Hot Cinnamon Buns, fresh from the oven”
This is one of those classic, “Duh!” moments.
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Stoney deGeyter leads an exceptional crew of web marketers who work overtime to make him look good. He's a prolific writer on all things web marketing and has published a few ebooks, tutorials and tools that help make online marketing (look) easier. He's also a very friendly guy who loves to help others velocitize their web marketing. In his free time Stoney gets involved in community services and ministries, enjoys his friends and loves on his kids. Read Stoney's full bio.
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