Comments on: SEO Benchmarking Ideas http://www.polepositionmarketing.com/emp/seo-benchmarking-ideas/ Search Marketing Information to Render Your Competition Powerless! Thu, 08 Jan 2009 12:26:47 +0000 http://wordpress.org/?v=2.7 hourly 1 By: Stoney deGeyter http://www.polepositionmarketing.com/emp/seo-benchmarking-ideas/comment-page-1/#comment-143338 Stoney deGeyter Thu, 17 Apr 2008 13:03:30 +0000 http://www.polepositionmarketing.com/emp/?p=1571#comment-143338 I think we can agree that there are things that can be done with code that can completely inhibit a search engine's ability to spider the site. Such things such as not closing the tag or not starting a can be forgiving in a browser but confuse the engines. So yes, someone can go in and screw up the code to the site and mess things up in terms of search engine spidering. Having invalid code won't necessarily break a site, but we do know that valid code will prevent those kinds of problems. I think we can agree that there are things that can be done with code that can completely inhibit a search engine’s ability to spider the site. Such things such as not closing the tag or not starting a can be forgiving in a browser but confuse the engines. So yes, someone can go in and screw up the code to the site and mess things up in terms of search engine spidering. Having invalid code won’t necessarily break a site, but we do know that valid code will prevent those kinds of problems.

]]> By: webmonkey-in-ireland http://www.polepositionmarketing.com/emp/seo-benchmarking-ideas/comment-page-1/#comment-143329 webmonkey-in-ireland Thu, 17 Apr 2008 12:20:13 +0000 http://www.polepositionmarketing.com/emp/?p=1571#comment-143329 "The page should validate. There are always exceptions to this measure, but many times a client may adjust their site inadvertently hampering the site’s validity. " Is there any evidence to support this - Aaron Wall et al have stated this would be a slipper slope for SE to go down. If it validates it generally means cleaner code - making the site easier to digest. However actually passing the validation test is another matter. “The page should validate. There are always exceptions to this measure, but many times a client may adjust their site inadvertently hampering the site’s validity. ”

Is there any evidence to support this - Aaron Wall et al have stated this would be a slipper slope for SE to go down. If it validates it generally means cleaner code - making the site easier to digest. However actually passing the validation test is another matter.

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