“…one of the experts said to rely on your website for branding, not your PPC ads. Especially in the case that your brand is not built up yet, it is best to focus on your value proposition instead of brand name.”

CEOs and Presidents love the fact that their NAME is on Google and people can see it. The real truth is … most people don’t care about those names (unless it’s an already established brand). They click on relevance and uniqueness of the ad.