Velocitize your web marketing

Seven Building Blocks of a Destination Website: #5 Time and Presence

Destination Search Engine Marketing: SEO Without Compromise

If there is one thing that most online businesses need to understand, it’s this: you can’t become an authority overnight. This is especially crucial to come to terms with when you realize that it takes a certain element of “authority” to compete against other websites in the search results.

The whole point of Destination Search Engine Marketing is about achieving rankings because you have earned the right to be there, rather than having outsmarted the search engine algorithm. In non-competitive areas, achieving top rankings often doesn’t take much effort. But when you’re targeting keywords in more competitive fields you’re going up against other websites that have already established themselves in that space. Many of those competitors are are, in fact, the authority for those keywords.

That’s not to say that these sites can’t be uprooted from their firmly established top positions, but to do so you’re going to have to prove that your site is of even higher value to your target audience. And to do that you’ll have to do more than just show up on the playing field.


Buy The Best Damn Web Marketing Checklist, Period! and download the cheat sheet.

Stoney G deGeyter

Stoney deGeyter is the author of The Best Damn Web Marketing Checklist, Period!. He is the founder and CEO of Pole Position Marketing, a web presence optimization firm who's pit crew has been velocitizing websites since 1998. In his free time Stoney gets involved in community services and ministries with his bride enjoy and his children. Read Stoney's full bio.

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