Small Business Marketing : Unleashed

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Day 1: Sessions

WOW. What a great day. The day gave us four sessions / two tracks of indepth introductions to all aspects of Search Marketing for small businesses. Each speaker had a full hour to go into more depth on their subject than any conference you’ve ever attended.

Rather than have a keynote speaker, Unleashed opened with a general overview of what Online Search Marketing is all about. Jennifer Laycock introduced three incredible presenters,
Matt McGee of Marchex and Small Business SEM (who happens to hate Twitter I do not like green eggs and ham, I do not like them Sam I am.), Wendy Piersall of sparkplugging.com and Matt Bailey of SiteLogic.com.

After the Common Sense introduction, we split out into the sessions. These are the ones I got to attend:

• Site Architecture, presented by none other than our own Stoney deGeyter
• Keywords and Content by Heather Lloyd-Martin of SuccessWorks Search Marketing
• Paid Search Advertising by Christine Churchill of KeyRelevance
• Link Building by Debra O’Neil-Mastaler of Alliance Link

After the sessions we had enough time for Stoney and I to sneak off to the clubhouse for a game of pool (and man, I am finally getting the hang of this game) before the Fiesta dinner. After dinner we got about 8 more people to join us at the clubhouse and we played pool until after eleven. All in all, Team Pole Position kicked some pretty heafty butt. Did I mention that our party was crashed by the two policemen who are here attending a different conference on hostage negotiations. We were in safe company.

Tomorrow I am looking forward to three in depth workshops covering the same topics discussed in today’s sessions. Look for the report Wednesday!

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Tags: Advertising, keywords, Link Building, Marketing, Search & Marketing, stoney degeyter, Website Architecture
Posted in Search & Marketing