Apr 27 2007
So What’s Up With That Headline?
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In last week’s blog title, I was attempting to use all of John Caples, “Thirty-Five Proven Formulas for Writing Headlines and Direct Mail Teasers.” I managed to squeeze in almost all of them and had everyone in the office asking, “What’s up with your headline?” I guess that kind of proves his point. Here are all thirty-five, attention grabbing, headline ides:
- Begin headline with “Introducing”
- Begin headline with “Announcing”
- Use words that have an announcing quality.
- Begin Headline with “New”
- Begin headline with “Now”
- Begin headline with “At Last”
- Put a date in your headline.
- Write headline in news style
- Feature the price in the headline.
- Feature reduced price
- Feature special offer
- Feature easy payment plan
- Feature free offer
- Offer valuable information
- Tell a story
- Begin headline with “How To”
- Begin headline with “How”
- Begin headline with “Why”
- Begin headline with “Which”
- Begin headline with “Who Else”
- Begin headline with “Wanted”
- Begin headline with “This”
- Begin headline with “Because”
- Begin headline with “If”
- Begin headline with “Advice”
- Use testimonial in headline
- Offer a test
- Use a one-word headline
- Use two-word headline
- Use Three-word headline
- Warn of delayed buying
- Speak to reader
- Address specific person or group
- Ask a question in headline
- Offer facts and figures
Want a challenge? Write a headline using as many of these points as possible!
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Tags: Search & Marketing
Posted in Search & Marketing
