Social Media's "Original Sin"

Catherine Toole’s at e-consultancy set out to develop what she calls the 7 Deadly Sins of Writing for Social Media. While the whole list is pretty spot on, number one seems to get to the “root of all marketing evil,”

1. Not setting a strategy before you start. “We should have a blog” says the CEO. And so it begins…

Tossing your company’s hat in the social media arena is extremely popular right now, and you might even feel pressured to “not be the last on your block” doing it, but failing to chart your course before you begin can doom your efforts.

Are you thinking of leveraging social media for your company’s marketing efforts? Have you taken the time to draft a strategy that’s in line with your company’s overall plan? Do you know the landscape? Do you have the resources (it’s not as “free” as it looks)?

Take a minute to check out Catherine’s post and avoid the temptation of the deadly social media sins.

HT goes to Jennifer Laycock

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If the Pole Position Marketing team had a muse—and it does—it would be Max Speed. We love Max’s occasionally off-color, usually amusing and always pointed “Maxisms.” (Maybe “Maxims” would be a better word.) Max gives voice to some of the things we think but, bound by professional decorum, aren’t permitted to say. At least, not out loud. Read Max's full bio.