This series is pulled from a presentation given at SMX East. Part I of this series covered the problems duplicate content creates. Part II covered some of the causes of duplicate content. This post covers some of the solutions that will help you fix your duplicate content problems.
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.
Building Links
There are a lot of different approaches to building links. The different types of links discussed in the previous post in this series can gain you links in various degrees of goodness. But like most things, quick-fix solutions rarely ever provide excellent long-term value. That’s not to say quick fix solutions aren’t sometimes needed or warranted, but they rarely make a good long-term investment.
A link only has a certain amount of value, much like the value of a casual acquaintance. But like a true friendship, a link relationship goes much further and has a lot more potential.
The concept of building links is best when it’s focused on building relationships. You’ve heard it said, “give a man a fish and he eats for a day. Teach a man to fish and he eats for a lifetime.” In the same way, build a link and you get a link. Build a relationship and you get a lifetime of links.
The following series is pulled from a presentation I gave to a group of beauty bloggers hosted by L’Oreal in New York. Most of the presentation is geared toward how to make a blog more search engine and user-friendly, however I will expand many of the concepts here to include tips and strategies for sites selling products or services across all industries.
Link Analysis Progression
I said in my last post that each link is essentially a vote for the page that’s being linked to. That, essentially, was the original link analysis factors. Things have come a long way since then. Today’s link analysis factors are far more complex.
Over the years what gets analyzed as part of the link has changed in order to provide better search results to web users.
Moving your site to a new domain is remarkably similar to moving to a new physical address. In some cases it’s much easier, you don’t have to pack up, or load or unload a U-Haul truck, but there are other considerations that you have to take into account to make sure your visitors continue to find you after an online move. One of the primary areas of concern is making sure the search engines not only continue to deliver traffic to your new location, but you don’t lose all your search engine rankings in the process.
No matter what, moving is always a pain. Every time I’ve moved in my life I’ve vowed never to do it again. But sometimes external forces prevail and we find ourself gearing up for another change of address. Whether that’s a physical move or a digital one, there are several steps you need to take to make sure everything goes smoothly.
I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This post covers questions on URLs, breadcrumb navigation, CMS, Database driven sites, 301 and 302 redirects, navigation, heading tags, broken links and HTML theft.
In business, it is pretty much well known that it requires less of a financial investment to keep a customer than it does to acquire a new one. The internet is really no different. Once you get a visitor on your site, or get them wanting to be on your site, it takes less investment to keep them there than it does to go bring in another new visitor. Therefore it is important to do whatever you can to keep acquired visitors on your site helping them move through the conversion process. Everything, that is, short of hijacking their web browser!
One of the easiest ways to lose visitors from your site is through broken or invalid links. You’ve been there before… surfing through a website, looking for things that interest you only to click on a link that brings you to something like this:
Registering multiple domain names is, and should be, common practice for businesses wishing to protect their brands. I discussed buying alternative domain names earlier this week, but I wanted to address it again, this time from the context of duplicate content issues which may arise if you don’t set up your new domain names properly.
Domain Name Redirects
I don’t know about you but I’m glad to be back to work after such a long weekend. I don’t do well over long weekends. Mostly because I’m extremely lazy and I end up sleeping about 12 hours every night. And that’s not including the morning, mid morning, noon, post-noon and early evening naps.
So I’m glad to be back to work. Back to a regular schedule of long work hours, few sleeping hours and a few minutes on the pool table a day. While they are not quite as awesome as my “real” family, if you have to be stuck with any group of people for nine to twelve hours a day, you could do worse than the Pole Position Marketing team. They’re good peeps.
Day 2 began in a non-exciting way as Ask.com CEO Jim Lanzone answered questions during the keynote conversation. I originally had been looking forward to this interview – I’d never heard a major company CEO give a presentation. Much to my surprise, the interview seemed to be a bit more of an advertising commercial for Ask than anything else. Don’t get me wrong, I love Ask.com. From a usability and creative standpoint, it is by far the greatest search engine available (though I rarely use it.) In any event, the keynote conversation lacked much in the way of usefulness.
Brandon Cornett points out How Usage Data Will Affect Your Future Rankings.
There is no shortage of SEO and Webmaster Tools. Jim Hedger gives rundown on a few.
Are we Influencing Universal Search enough?
Get a load of SENDTEC’s Search Marketing TV Commercial. (hat tip Loren Baker)
(Don't wait for the movie!)
E-Marketing Performance: Effective Strategies for Building, Optimizing & Marketing Your Website Online
