Posts Tagged ‘302 redirect’

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I’m continuing to work my way through questions submitted during a webinar I gave on Website Architecture. You can check out Parts one, two, three, four, five and six. This post covers questions on URLs, breadcrumb navigation, CMS, Database driven sites, 301 and 302 redirects, navigation, heading tags, broken links and HTML theft.

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In business, it is pretty much well known that it requires less of a financial investment to keep a customer than it does to acquire a new one. The internet is really no different. Once you get a visitor on your site, or get them wanting to be on your site, it takes less investment to keep them there than it does to go bring in another new visitor. Therefore it is important to do whatever you can to keep acquired visitors on your site helping them move through the conversion process. Everything, that is, short of hijacking their web browser!

One of the easiest ways to lose visitors from your site is through broken or invalid links. You’ve been there before… surfing through a website, looking for things that interest you only to click on a link that brings you to something like this:

Click here to continue reading at Search Engine Guide…

I don’t know about you but I’m glad to be back to work after such a long weekend. I don’t do well over long weekends. Mostly because I’m extremely lazy and I end up sleeping about 12 hours every night. And that’s not including the morning, mid morning, noon, post-noon and early evening naps.

So I’m glad to be back to work. Back to a regular schedule of long work hours, few sleeping hours and a few minutes on the pool table a day. While they are not quite as awesome as my “real” family, if you have to be stuck with any group of people for nine to twelve hours a day, you could do worse than the Pole Position Marketing team. They’re good peeps.

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I began my career in SEO as a marketing student, not a programmer. During the past few months, however, I feel like I’ve jumped headfirst into the world of HTML, CSS, and PHP and have learned quite a bit. Only recently did I realize I may not be the great man I’ve always thought as I starting coding a .htaccess file.

For those like me who haven’t always been coders, adjusting a site’s .htaccess file is like doing a bit of open heart surgery with no training. It can be a scary testament to one’s SEO day or even career. The file is essentially a gateway to an entire site - it provides the ability to configure and customize a site. But unlike my forgiving friend HTML, one little mistake in one’s coding in a .htaccess file could result in an entire website flipping offline.

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