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Since creating a website that is “user friendly” is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Unlike the dozens upon dozens of things that go into creating a website that provides a positive visitor experience, one that creates an atmosphere of trust and is likely to improve conversion rates, creating a dissatisfying experience can be done fairly easily in just a few steps.
I’m back with another round of Q and A. I’d like to thank all none of you that took the time to submit the quality insightful questions below. If it weren’t for people like you, I’d be on the SEO Blogger’sA-List.
Has anyone been able to find any internet marketing or sales techniques/strategies that have worked for them?
There are a lot of viable options for internet marketing, but you have to remember that not every method works for every type of business, product or service. You have to figure out what’s going to work for you and, sad to say, sometimes that means you have to do a bit of trial and error.
A couple of Saturdays back I had to spend the day at the office to get caught up. You know how that is, come Friday you realize that you haven’t gotten to all the tasks on your plate so you have two options: 1) Get to the office over the weekend and work a few extra hours, sans distractions, or 2) wait until Monday to get caught up. Of course we all know the latter doesn’t ever really work because come Monday you start the process of getting behind all over again. Stupid Mondays.
Powerful adjectives can significantly boost click through rates for your PPC ads. The adCenter Blog really has some good tips that are applicable across all PPC platforms. Earlier this month they created a powerfullist of tempting adjectives. Like how I emphasized the words powerful and tempting? Too bad you can’t do that in your Text Ads.
But you can make the ads attractive and eye catching by using strong words in your ad text. There have been a couple posts listing strong Call to Action words recently. The adCenter post was about using creativity in your ads. You can find additional imaginative words in books as well. We have one on our bookshelf called “WORDS THAT SELL” in which I have found some fantastic ideas. I find it inspiring to read through lists of words and imagine how I can use them in my ad text. You’re right, I’m a word geek. (but I’m not as bad as Michelle. Two of our favorite websites are Dictionary.com and Thesaurus.com) Rather than wait for someone else to post more lists of spectacular, eye-catching words, I thought I’d come up with my own.
Maybe not quite a Top 10 Top 10 Reasons your PPC ads suck … but maybe.
Last week I was organizing my binder of helpful blog posts (read: old fashioned method of having something on hand to re-read later. ie hard copy paper trail version of del.icio.us) and I found at least 8 separate documents that in one way or another are lists of “Top ten mistakes made in PPC” “Top mistakes to avoid” “The reason your PPC ads suck” …. or some sort of variation on this theme.
This post marks my first of many on the E-Marketing Performance blog. Although I have many years experience as a writer, I have little tono experience in marketing writing let alone SEO writing.
In order to get me more acclimated to writing for SEO and to marketing writing in general, my wonderful new boss provided me with the following recommended reading list (in order of priority):
Customers who, by all means, appear to be ready to make a purchase are often found abandoning their shopping carts before they complete their online transaction. In many cases this is part of the normal online shopping experience as the shopping cart is just used as a place to collect items of interest but which the user has no real intent to purchase. But all too often it is a failure of the shopping cart page itself that leads visitors to abandon their items which they do, in fact, wish to have.
While shopping car abandonment cannot be completely eliminated, it can be dramatically reduced. There are a number of key indicators that need to be present on your web site’s shopping cart page. These indicators continue the process of instilling trust, reliability and provide shoppers the cues they need to continue forward in the purchase process.
I’ve been researching the landing pages of PPC Management providers. I wanted to see how well their landing pages were likely to convert. We pay for the click, getting the visitor to our site, but then do we suck the wind right out of the sale with a crappy landing page? The goal of the landing page is going to be to get the visitor to contact you for additional information. I’ve been surprised to find that many of the landing pages I visited, don’t follow Best Practices of PPC landing pages. I would think that companies who sell themselves as PPC management would have the BEST landing pages, because they want to make it EASY for the person looking for PPC management to contact them.
Let’s take a look at some landing pages for the keyword “pay per click management.” Ignoring ad text all together, I’m just going to look at the landing pages for positions #1, 6, and 10. At the time I ran my query, the #1 goes to JumpFly, Quigo checks in at #6, and submission-pro takes 10th.
So the gang got back from the conference I didn’t get to go to Search Engine Strategies in San Jose and immediately Stoney tasked me with a scientific analysis of the Schwag they returned with.
Holding out two enormous bags of samples he meticulously collected from the conference floor, Stoney said my goals were twofold: to categorize the promotional items and log any ideas we could use for Pole Position.
Hire Stoney deGeyter or the rest of the Pole Position Marketing team for your in-house training, conference or other search marketing events. Contact us for more information.
Since creating a website that is “user friendly” is often difficult and time consuming, I thought it would be fun to explore a few ways to create a dissatisfying user experience on your website. Unlike the dozens upon dozens of things that go into creating a website that provides a positive visitor experience, one that creates an atmosphere of trust and is likely to improve conversion rates, creating a dissatisfying experience can be done fairly easily in just a few steps.
I’m back with another round of Q and A. I’d like to thank 
