Posts Tagged ‘Advertising’

Hey, you're new. We like you already! You obviously have great taste! If you like what you read here you'll probably want to subscribe to our RSS feed (or the audio RSS feed). Stick around and be sure to speak up and post a comment or two!

Ask.com Keynote Conversation

Day 2 began in a non-exciting way as Ask.com CEO Jim Lanzone answered questions during the keynote conversation. I originally had been looking forward to this interview – I’d never heard a major company CEO give a presentation. Much to my surprise, the interview seemed to be a bit more of an advertising commercial for Ask than anything else. Don’t get me wrong, I love Ask.com. From a usability and creative standpoint, it is by far the greatest search engine available (though I rarely use it.) In any event, the keynote conversation lacked much in the way of usefulness.

Click here to keep learning

I have survived Day 1 of the Search Engine Strategies 2007 conference … albeit on information overload. It isn’t really that there was so much information that it was overwhelming. Taken in small pieces everything is perfectly digestible. It’s when I over fill myself that I waddle away overloaded. All that aside, I have to say that my first day was pretty good. I attended 4 sessions and learned something new from each of them.

Stoney introduced Rob and me to some pretty fun people. Rob asked me how it felt to be going to dinner with 12 guys, and I said: “Popular.” I also felt quite popular with all the rubber necking our Pole Position Marketing team shirts caused. We were quite the collective object of many a heads turning and fingers pointing. You could read people’s lips Check out the cool shirts. I bet next year there will be impersonators.

Click here to keep learning

I don’t have a problem with political ads. In fact, I think the whole campaign finance reform issue is ill conceived and does the opposite of what we really want. People, including political candidates, have a right to run ads ad nauseum. The more information we have, the better.

I’m not afraid of occasional political references. In fact I’ve been known to make my political and even religious views known here on this blog, but I never go so far as to preach those views to my audience. I think it’s silly and bad for business. If you’re looking for controversy, I don’t think that’s the smartest way to drum it up.

Click here to keep learning

I have many good reasons to attend the 2007 Search Engine Strategies Conference in San Jose. First, I get to spend the entire week, nearly every waking moment, with my boss. Nuff said. Second, I will be a part of an exciting five hour road trip in quite possibly the smallest car every made, the Yaris. Third, and most important, I will partake in an extremely informative and educational meetings. I look forward to learning more about what others are doing in the ever-changing world of SEO. I tentatively plan on attending these particular events:

• Introduction to Search Marketing
• Search Term Research & Targeting
• Search Advertising 101
• Search Engine Friendly Design
• Link Building Basics
• Images and Search Engines
• Fun With Dynamic Websites
• Successful Site Architecture
• Local Search Marketing Tactics
• So You Want to Be A Search Marketer
• SEO Q&A On Links
• Site Clinic
• Meet the Crawlers
• Usability and SEO: Two Wins for the Price of One

Click here to keep learning

New robots.txt feature and REP Meta Tags

Run a StumbleUpon Advertising Campaign For Your Blog

Must Read Link Building Posts From This Week

Lower Keyword Focus To Improve Search Engine Rankings

I just ran through the entire schedule for the Search Engine Strategies conference next week in San Jose and have marked off each of the sessions I want to attend. There are several sessions with multiple topics at the same time so I’m going to have to pick one of the two (one of three in one case). I’m looking forward to attending sessions in pretty much each of the tracks. I’ve got sessions marked in the Fundamentals Track …the Advertising Track… the Contextual Track… the Conversion Track… the Vertical Track… Issues Track and the Clinics Track. I think I’m going to be one very very busy girl!!

Here’s the list for what I hope to hear:

Click here to keep learning

I thought I’d follow the brilliant example of Katie’s regular “Copywriting Tip” series and start a Quick Tip series of my own, with the focus on PPC of course.

My first tip feels so basic that everybody in PPC should already be aware of it, and yet I find quite regularly that this isn’t the case.

LANDING PAGES ARE IMPORTANT!
Your landing page is probably the most important element in your entire PPC campaign. You can write excellent ads, relevant to all the perfectly matched keywords in your list. You can have an amazing CTR because your ad text is flawlessly in line with your keywords. But if they can’t quickly find what they came for, if you make your potential customer work harder than clicking a button to order your product or submit their query … they’re going to leave. Ensure your users have a smooth landing when they get to your site. Make it easy for them to convert!

Click here to keep learning

Confessions of an Advertising Man
Authors: David Ogilvy
Paperback: 207 pages
Cost: $17.00
Originally Published: 1963

David Ogilvy wrote this book for three reasons:

1. To attract more business.
2. To demonstrate value for a public offering
3. To make himself better known in the business world.

He wasn’t afraid to admit that his motive for writing the book was completely self serving, but also wanted the book to serve as an educational experience to its readers. In the book you will learn how to:

Click here to keep learning

A killer copywriter, that is. Ok, so that was cheesy, but how do you learn the art of copywriting? What do you have to read, watch, know to write amazing copy that does its job- sell. Once again I look to some of advertising’s greats for inspiration.

I do a lot of reading [...] I do a great deal of reading in philosophy. I do a great deal of reading in fiction. I’m sure that everything a man [or woman] does is grist for his copy mill. I’m sure of that- what you’ve done and what you’ve experienced- if you can put more thinking and more interesting things into your copy, you’re that much more provocative.

- William Bernbach

Click here to keep learning

I’ve been reading up on Yahoo’s release of SmartAds, and of all of them I find Yahoo SmartAss the most amusing, probably because I like the play on words.

Search Engine Land actually had a better in depth post, touting SmartAds as the Future of Graphical Advertising. To sum up all the fine print into more sizable bites, SmartAds will do the following:

• Create users groups based on demographic, geographic and behavioral profiles
• User groups will be organized into categories and subcategories
• Create Advertiser designed templates
• To include categories and subcategories as mentioned above
• Advertisers can target their ads using the templates

Click here to keep learning