Posts Tagged ‘ASK’

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I’ve started powering through David Szetela and Joe Kerschbaum’s new PPC book called Pay-Per-Click Search Engine Marketing: An Hour a Day and I really like this PDF they made available online to their readers.  Although it’s about classified ads, you can pull direct correlations to apply to your PPC text ads when advertising on search engines.  Really, search engine results pages (SERPs) are just like classified ads except the page is digital instead of paper.

Here are some of the highlights that I personally took away –

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Click here to keep learning

Over the past few days, I’ve been playing around with Google Instant and reading a lot about it. There is a pretty broad range of opinion, and I’ve been drawing some of my own conclusions. Will Google Instant change the face of SEO or PPC? Will it save us time searching? Will people adopt or reject it? Anybody offering opinions on these questions is merely speculating. I’ve got my own speculations, and I’ll share them here.

The questions posed above are yet to be answered, and really, only time will tell. But, since I’ve had a few clients ask my opinion, I thought I’d provide some of my thoughts here where they can be “programmed, categorized, or easily referenced.”

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Click here to keep learning

SEO can be a boring, monotonous job. But, it can also be an exciting detective trail of discovery. The hardest SEO jobs are those that are for websites that are already performing strongly and you’re trying to eek out slightly better results. The fun one’s are those that have lots of problems, which even the smallest SEO and analytic edits produce huge changes in the results.

Unfortunately, not all sites are easy to get results for regardless of how much improvement is necessary. Continuing on my theme of using traditional clichés to make SEO points, I hereby provide you with some clichés that will help you be a better SEO.

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Click here to keep learning

Click here to keep learning

So, you’ve come to realize that there’s a whole Display Network out there through Google AdWords that, if utilized correctly, will take your online business to new heights.  But, you’ve also realized that’s a big “if utilized correctly.”  You may have been burned by the Display Network before (formerly called the Content Network).  Maybe you just jumped right into AdWords because you knew you wanted more traffic for your site.  You heard how easy it was to get it by whipping up a few keywords that were relevant to what you were offering and by writing a few ads to entice the searchers to your site.  Then, since you were never taught that the Search and Display networks operate by completely different rules, you went ahead and turned them both on and started getting more traffic.

Man, getting traffic can be so easy…. and dangerous to your bottom line.  The truth is, there is an art and science to getting traffic just like any other vocation.  It takes skill and knowledge to be successful.  So, when it comes to utilizing the Display Network, you need to gather the knowledge that is going to enable you to use the tool correctly to accomplish your goals.

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