Posts Tagged ‘authority’
Mar 22 2011
Engaging in competitive research before and during your SEO, PPC, Social Media, and Link Building campaigns is smart business. As they say, “information is power.”
But, too much information can also cause a handicap. It’s not too difficult to be so inundated with info. that you get information overload or conflicting advice. That leads to decision paralysis. You don’t know the right course of action to take, or you can wind up using good information to make bad judgment calls.
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Tags: advice, audience, authority, budget, business, campaign, campaigns, competition, competitors, conversion, conversions, customer, customers, Google, IA, inform, information, investing, keyword, Keyword Research, keywords, Link Building, Marketing, online marketing, optimization, p, PPC, questions, ranking, rankings, research, search, search engine, SEO, seo strategies, seo strategy, service, Social Media, strategy, success, successful, traffic, website
Posted in Business Principles, Keyword Research, Marketing, Search & Marketing, SEO, Site Management, Small Business Answers
Mar 16 2011
As much as the title is vastly overstated, these questions will at the very least help you ponder SEO in a way you hadn’t pondered before. At least that’s my theory.
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Tags: algorithms, Analytics, authority, Branding, business, campaign, campaigns, CMS, conversion, conversion rate, conversion rates, design, expectations, free, hiring, keyword, optimization, p, PPC, PPC campaigns, questions, ranking, rankings, search, search engine, Search Engines, SEO, seo strategies, small business, success, title, traffic, URLs, Usability
Posted in Q and A, Search & Marketing, SEO
Jan 21 2011
Back in 2002, Stanford published their Top 10 Guidelines To Establishing Web Credibility. Amazingly, these conditions for creating a credible website are just as relevant today as they were back then. Isn’t it funny how, with all of the advancements in site development and marketing, it all still comes back to the basics?
Below are the first five guidelines. I’ve provided some of my own additional thoughts and commentary and would be interested in hearing yours as well.
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Tags: affiliations, audience, authority, business, competition, content, credibility, customers, experience, free, guidelines, image, images, inform, information, links, Marketing, p, relevant, research, search, success, The Web, traffic building, visitors
Posted in Search & Marketing, SEO, Site Management, Small Business Answers
Jul 29 2008
If there is one thing that most online businesses need to understand, it’s this: you can’t become an authority overnight. This is especially crucial to come to terms with when you realize that it takes a certain element of “authority” to compete against other websites in the search results.
The whole point of Destination Search Engine Marketing is about achieving rankings because you have earned the right to be there, rather than having outsmarted the search engine algorithm. In non-competitive areas, achieving top rankings often doesn’t take much effort. But when you’re targeting keywords in more competitive fields you’re going up against other websites that have already established themselves in that space. Many of those competitors are are, in fact, the authority for those keywords.
That’s not to say that these sites can’t be uprooted from their firmly established top positions, but to do so you’re going to have to prove that your site is of even higher value to your target audience. And to do that you’ll have to do more than just show up on the playing field.
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Tags: authority, Destination Search Engine Marketing
Posted in Search Engine Guide, SEO
